Fashion
This Premium Plus Size Fashion Brand Aims to Help You Look & Feel Amazing
Quality and style shouldn’t stop at a size 14.
That’s the tagline for the newest plus size fashion brand on the block: Ryllace.
That tagline is also how Ryllace came to be.
The brand is a part of Qurate Retail Group, a company that believes in bringing joy, inspiration and humanity to the world of retailing through curated experiences.
They support causes that empower women, families, and communities worldwide. QRG states on their websites that “trust is the foundation of our business“. They also aim to incorporate sustainability in their brands, working to limit their social and environmental impact “to create a brighter, more sustainable future“.
At a time, where sustainability and environmental causes are in the forefront, along with the importance of embracing the majority of women in America who are now considered plus size, it seems to us that Ryllace is off to a great start.
According to the official press release:
“With the theme of ‘look how you feel,’ Ryllace aims to serve the large percentage of the American population who wear a size 14 or above that are underserved and demanding more in the current plus-size fashion offerings.
The name Ryllace was inspired by the amaryllis flower which is known for its beauty, strength, determination, and resilience-qualities that the brand aims to bring out in every woman.
If it sounds like they’re on a mission, they surely are. The brand focuses on smart, premium, casual style for plus size women.
Sizes range from 14 to 24, with prices ranging from $48 to $368.
Ryllace kicked off their launch on Tuesday, September 24th with a star-studded event in Santa Monica, CA at LA hotspot, Élephante. Celebrities such as actress/model Hayley Hasselhoff, GLOW’s Britney Young and model Robyn Lawley were in the building alongside key influencers and tastemakers.
Attendees got the opportunity to view the debut collection in person, which includes key closet staples such s outerwear, shirts, blouses, pants, skirts, dresses, sweaters, sleepwear and accessories.
PLUS Model Magazine was in the building where actress and comedian Gabi Gannon did an Instagram takeover so our readers could tune into the event via social media.
We’re looking forward to seeing what’s next for Ryllace. Size expansion to 30/32, please!
Special thanks for Gabi Gannon for representing PMM at the event!
Click here to shop the new brand.
What do you think of Ryllace? Will you be buying some pieces?
Follow us on social media @plusmodelmag and let’s chat: Facebook | Instagram | Twitter
Photo Credit: Gregg DeGuire /Getty Images for Ryllace, Gabi Gannon for PMM
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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
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