Fashion
Up Close and Personal with Plus Size Swim Designer Jessica Peterson for Sorella Swim
Sorella Swim is a luxury line of swimwear for the stylish, sophisticated, curvy woman. We take pride in the quality and craftsmanship we are able to provide. Our swimwear is designed to last and be your favorite swimsuit; season after season. We want each of our customers feeling sexy, chic and comfortable in their Sorella swimwear!
Tulin: Congratulations on the launch of your new e-commerce site! What was your motivation to move in this direction?
Jessica: Thank you! We are quite excited about being able to launch a store at this early stage in the brand’s development. Initially we did not have plans to open an e-commerce site this fast. We had planned to start online development by our 4th or 5th season, but due to some uncertainty from retailers on how to market the brand and a fear from retailers on carrying a full-figure swimwear label we were forced to shift our timeline.
With the majority of the population being a size 12 and higher, it has been frustrating to hear retailer’s uncertainty and hesitation in catering to this customer. We have made a huge effort to partner with each of our retailers in developing an assortment and marketing plan to capture the curvy customer, but most have been unwilling to listen or work with us. An online store of our own was the only way we felt we could really cater to the curvy customer the way she deserves to be catered to.
Tulin: Do you find that your customers are looking for more options than maybe what buyers purchase, which tend to be more safe?
Jessica: Yes, our customers are definitely looking for fashion! They are fashion-savvy women who crave quality and all the special details. A majority of our customers are tired of safe and the same old offerings that are duplicated by so many swimwear brands. Our customers are looking for fashion colors, unique styling details and a range of different coverage options. I find that our two best sellers are the Signature Medallion Tankini with Skirted Bottom, which offers the most coverage in our collection, followed by the Surplice Bikini Top and Plain Bottom, offering the least amount of coverage in the collection. This shows me that there are a variety of curvy customers out there and they are not all looking for the same thing. We have to offer variety! And by selling direct we can do so much more. Wait until you see the 2013 Collection!!
Visit Sorella Swim at www.shop.sorellaswim.com
Read the entire interview in the May 2012 Issue of PLUS Model Magazine
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
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@curvy_ambassador
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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