Fashion
Target Features Plus Size Blogger in Their Latest Swim Campaign and We Couldn’t Be Happier (YES!)
Target Features Plus Size Blogger in Their Latest Swim Campaign and We Couldn’t Be Happier (YES!)
Target unveiled their latest swim campaign this week and we were ecstatic to see that they included a plus size blogger who’s a woman of color. In the name of diversity, thank you, Target! It was refreshing to see blogger Chantè Burkett of Everything Curvy and Chic, rocking a two-piece swimsuit confidently in a campaign where she was the ONLY plus size woman involved.
Image: Target
Target has been trying to win the hearts of plus size women for a while now and it has not been without missteps. Just a year and a half ago, the retailer was called out for using pregnant models on their website to model plus size clothing. Then the plus size clothing section in-store began to shrink and slowly disappear, which made many customers think Target was following suit with other retailers who now only offer plus size clothing online (such as Old Navy).
Image: Sue Tait Porcaro (Facebook)
After Chastity Garner of GarnerStyle.com started a petition against Target, urging all customers to boycott the retailer because of their exclusion of plus sizes in their designer collaborations, the retailer seemed to make an effort to make amends. They hired Garner and two other high-profile plus size bloggers to consult on their new Ava & Viv plus size clothing line, which was welcomed with so-so reviews.
Read more: Plus Size Fashion Blogger Chastity Valentine Calls For Boycott Against Target
And their collaboration with Lily Pulitzer seemed to be a hit but plus sizes were only sold online, to the dismay of many customers.
But we’ve noticed that Target has begun using a variety of plus size models of different races and sizes on their website, including with their junior plus sizes:
Image: Target.com
Image: Target.com
And now with them tapping plus size blogger Chantè Burkett to be a part of this new swim campaign titled Target Loves Every Body, they’re proving that they are making an effort. We should still continue to voice our opinions but we should also applaud Target for at least trying. Some retailers don’t seem to care enough to go to the lengths Target has gone to win back their plus size customers and women overall, by showing that they are willing to show diversity in its campaigns and expand on their plus size clothing offerings.
Image: Target
And this campaign is not just about diversity. Target‘s focus is to showcase the best swimwear to flatter any body. They enlisted stylist Zanna Roberts Rassi to help the bloggers involved in choosing suits that highlight their favorite physical feature and flatter the areas that are not their favorites.
A Target spokesperson told BuzzFeed Life:
“We know there is no ‘one suit fits all’ and wanted to help women feel confident this summer and empowered to try different styles, no matter their size or shape.
By partnering with real women that represent a range of body types and working with someone with a deep knowledge of styling and fashion like Zanna, we wanted to … inspire women to discover that Target has a suit for every body type, every style, and every size, and you won’t need to pay a lot for it.”
Chantè told Buzzfeed Life:
“Being the only plus-size girl in this swimsuit campaign really challenged my confidence and to be honest, I never felt more confident in my life.
This means the world to me, and I know it will mean even more to girls who look just like me. This is me and I love me, period, point blank. It’s swimsuit season, ladies; stop hiding and have fun!”
Amen to that! Kudos to Chantè and to Target. We can’t wait to see what the retailer will do next.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@theprepguy
@missbetsyellis
@nessasherysse
@muva_fab
@elle.athina
@jeesha_chowdhury
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