Fashion
This Plus Size Brand Made Its Mark in Fashion in 2016
Often called the “Zara” of the plus size fashion world, 2016 was a groundbreaking year for Eloquii.
The contemporary plus fashion brand has been mentioned in the same sentences as Gucci, Chanel and other top designers when fashionistas speak of current fashion that they must have NOW.
From its re-launch almost three years ago to now, Eloquii has established itself as a brand that plus size fashionistas quickly cite as one of their favorite brands and for good reason.
With a tagline on Instagram as “Fashion for the style driven, fit obsessed customer“, we can see why Eloquii is loved by many. The brand not only focuses on delivering high-quality stylish pieces frequently (they refresh their offerings every few weeks) but are also listening to their customer when it comes to fit and doing its best to incorporate that into their pieces.
They’re not the only ones in love with Eloquii.
Celebrities such as Amber Riley, Rebel Wilson, Gabourey Sidibe, Danielle Brooks, Chrissy Metz and Carnie Wilson have all worn the brand on the red carpet, to TV interviews, on magazine covers and in fashion features.
Eloquii spent much of 2016, connecting with customers in a more personal way and expanding their offerings to cater to more of their customer’s needs.
They launched a contest with Carol’s Daughter this summer to find the next star for their Spotlight Series.
Read more: Eloquii & Carol’s Daughter Announce Video Contest
They dressed actress Aidy Bryant for the Emmys, taking us with them via social media in this exciting moment.
Gabourey Sidibe was seen wearing some of their styles on a few episodes of the hit show Empire on FOX.
They partnered with Stone Fox Bride on a line of plus size wedding dresses.
They used plus size bloggers of different sizes and shapes to feature in their 5X5 fashion feature, which challenges bloggers to style one Eloquii piece, five ways.
They’ve expanded the amount of styles available in sizes 26 and 28, still using visibly plus models such as Emmicia Bracey who was the star of their size 26/28 lookbook in Fall 2015.
Read more: 10 Questions with Emmicia Bracey – Star of Eloquii’s Latest Size 26/28 Lookbook
However, the major moves they made this year were focused on fit. Eloquii first launched their petites capsule collection in September, featuring petite plus blogger Darlene Lebron of Suits, Heels & Curves in a 5×5 feature, focusing on styles from the collection.
They then launched their Viola Fit collection in late October, exclusively designed for a body shape with a hip measurement 1–2 sizes larger than the bust. Anna O’Brien of Glitter and Lazers was one of the women featured in the campaign.
Read more: Blogger Anna O’Brien Talks About Eloquii’s New Viola Fit Collection & More
The genius thing about the Viola Fit collection is that it includes their Kady pant, which is one of the brand’s popular styles.
The brand closed the year with a major holiday campaign titled “How Do You Do Holiday?“, inviting women to post their images on social media, tagging them #XOQ. The campaign was supported by features on their blog Style & Substance, showcasing a few bloggers, on how they do holiday, wearing Eloquii styles.
They also featured size 26/28 Canadian blogger Lisa of MustangSallyTwo in a holiday-themed 5×5 feature all about sequins.
From offering chic, on-trend pieces to showing diversity and listening to their customers on fit, we’re excited to see what Eloquii will offer us in 2017.
We’re sure it will be something fabulous. Cheers! We have our wallets and closets ready.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@theprepguy
@missbetsyellis
@nessasherysse
@muva_fab
@elle.athina
@jeesha_chowdhury
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