Fashion
Sofía Vergara’s Making Major Moves in Retail With Her New Denim Line with Walmart
Actress Sofía Vergara is now taking a step further into retail.
She’s now venturing into denim, with her new brand Sofía Jeans by Sofía Vergara, available NOW exclusively on Walmart.com.
While this is AMAZING, we do want to be specific on this. Many media outlets are calling this a size-inclusive collection but in fact, it is not. The line offers jeans in sizes 0 to 20 and tops in sizes XS to XXXL. Even Walmart calls it “the new denim line that celebrates every shape and style“.
Vergara told Yahoo! Lifestyle:
“I am very excited about this collection because it caters to women of all sizes. We tried to include every shape, every size.
That’s why we went all the way up to size 20 — to make sure that everybody could find something really, really affordable and sexy and cute.”
Yes, it’s great that the line offers both straight sizes and plus sizes, and we’re big fans of the actress, who sat down with PMM Editor-in-Chief Maddy Jones last May for an exclusive interview here.
However, plus sizes do not stop at a size 20.
With the average American woman now wearing a size 16/18, offering up to a size 20 is just skimming the surface in offering clothing to every woman.
Vergara does offer up to a size 4X on her underwear subscription line so we have hopes that if her denim line does well, the size range will be expanded.
Read more: Sofia Vergara Launches New Underwear Subscription Service — Available Up To Size 4X!
What’s not to love about cute clothing that’s affordable? I know plenty of plus size women who would throw their money Vergara’s way if their size was offered, me included.
Vergara’s goal with this line was to create an affordable and fashion-forward collection that is accessible to everyday women. The collection, which contains over 100 items, has a price range of $14.50 to $38.50 so kudos to her for achieving her goal.
Vergara said in the official press release:
“I live in my jeans. From going to the store or to a business meeting or to a night out partying, jeans are a must-have item for women. I wanted to design a line of great-looking jeans, perfect for daytime casual or dressed up for night, and fun tops, that are comfortable and affordable. I am thrilled to partner with Walmart.com to create a collection for women of all shapes and sizes. Everyone’s body is different. Everybody is beautiful and should be celebrated.”
We’re loving the graphic tees, which at $14.50 is a steal. They all have powerful sayings, some in Spanish. 
The jeans are named after the actress and her family members and we’re loving the different silhouettes and washes, including prints, skirts, joggers and white jeans. With the denim priced between $22.50 – $29.50, we would not be surprised if this line sold out quickly.
Click here to shop the entire Sofía Jeans by Sofía Vergara, available NOW exclusively on Walmart.com.
What do you think of Sofía Vergara’s new line at Walmart? Follow us on social media @plusmodelmag and let us know!
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
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…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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