In a world where the fashion industry has often adhered to rigid ideals of beauty, Cynthia Vincent stands as a trailblazer, challenging conventions and fostering a sense of belonging for individuals of all shapes and sizes.

Cynthia Vincent designs celebrate the beauty of diversity and cater to a wide range of body types, breaking free from the restrictive norms that have for so long defined the runway.

Get to know BAACAL Designer and Founder Cynthia Vincent…

Can you tell us about the ethos and inspiration behind your fashion brand? What drove you to create it, and what values does it represent?”

“Style Uncompromised”  is the entire ethos of BAACAL distilled down to its core.  Style, quality, thoughtful and sustainable. 

Style is something you have or evolve as you better understand yourself. Clothing is one if the most powerful tools to express who you are and how you present yourself to the world.  

Quality, Style and Sustainability are interconnected for me. 

Beautifully made clothes can last a lifetime, if the design and style last past a trend cycle.  

In a competitive market, what sets your brand apart from others in the plus-size fashion industry? How do you differentiate yourself, both in terms of style and messaging?”

BAACAL is really the first designer-led brand for Plus, Extended, and Curvy sizes.  

 As a CFDA Designer, I want to give more women the ability to wear clothes that fit and flatter. I don’t really know of another brand that is offering beautifully made, expertly fit clothes past a size 8 that are stylish enough to last for years not just a trend cycle. Especially not from a brand that is also concerned with ethical and sustainable practices.

Could you share some insights into the design philosophy of your brand? How do you ensure that your clothing not only looks great but also caters to the unique needs and preferences of plus-size individuals?”

The philosophy is: Modern wardrobe essentials mixed with the item of the season. 

For me, it is important to see what is missing in the market and offer it to her. Items I too am often needing and wanting.  When I first launched BAACAL it was December – and I wanted to prove a point so I offered Coats!  I did that because I was always looking for a new coat in November- December and they were always gone by then.  I realized I could not be the only person.  My hunch paid off. We sold out. The Double-Breasted Car Coat, and in Spring the Trench coat, have been perennial sellouts for us every year since. 

For BAACAL it’s about building an amazing wardrobe that you can pull from and always know you will look and feel good.  

That’s the essentials like the Car Coat, our Tie Neck Dress or the Perfect White Shirt. It’s also items of the season that hit the trends while still being timeless. Like our iconic Joni Dress – which started as the Item of the Season, but now we do a few new cotton prints each year and our customers collect them. She does this because she knows whenever she reaches for it, she will feel fantastic. 

Fashion is often about self-expression. How does your brand empower individuals to express themselves through their style, regardless of their size?”

I love fashion and trends and creativity. I think self-expression through clothing is not trivial. It is vital to our well-being. 

When I am designing and creating a garment, the most important thing besides looking beautiful is how it feels.  Because when you feel and look amazing it is empowering!  We have all had those days when you have an amazing outfit on, but something is just not right. Then you are pulled out of the moment – forced to deal with a strap or adjust something. You just don’t feel great because it does not fit right.  

As women past a size 10 we have been used to settling on fit, settling on what little choices were out there and being unable to fully express ourselves.  There are so many brands and clothes out there – but not for women past a certain size.  

Longevity and sustainability are important aspects of the fashion industry today. What are your long-term goals for the brand in terms of sustainability and ethical practices?”

When I decided to start again in this Industry I had to ask myself two very important questions: 1) Does anyone really need any more clothes;  and  How do we be more mindful of everything we put into this world? 

The first question was answered with a resounding YES when I had my a-ha moment. I was not able to find anything to wear for a very important meeting with an Icon of fashion. After spending countless hours and many many try-ons later, I realized I could not find beautiful clothes for myself that were both well-made and stylish. 

I knew I had to start a new brand for women who have been ignored in Fashion, we actually need clothes! 

But what about the waste? 

I had seen firsthand the enormous amount of waste in our industry and even resistance to just recycling  

Thank goodness now almost everyone is aware. That said, BAACAL is made with a commitment to be 80% sustainable. We use upcycled materials, stock and deadstock fabric and trims. We source and produce the majority of what we offer locally and use women-owned small businesses that we pay a living wage to. We are committed to reducing waste wherever possible.

Could you elaborate on the size inclusivity of your brand? Who is your target audience, and how do you ensure that your clothing appeals to a diverse range of body types and tastes?”

I take great care to cross-fit on many different body types as I’m developing my designs. I also offer styles that fit in a certain way and use techniques that are size inclusive such as smocking and adjustability. 

The BAACAL woman is anyone with a discerning taste who cares about quality. They are usually at a point in their style evolution that they want to build a wardrobe that will last for years to come. 

When I decided to launch BAACAL I did my research to back up what I already knew – that larger women were being systematically ignored in designer and contemporary fashion.  That the average American woman was a size 16/18. That size 10 and 12 were always the first to sell out in my past brands Vince and Twelfth Street by Cynthia Vincent.  Despite these fact, stores would not buy them. So, I took the majority size and went equally up and down the scale, creating our current 1-5 sizing. 

Inclusivity and diversity have become central themes in fashion. How does your brand actively promote these values, both in your designs and in your marketing strategies?”

Inclusivity has been a part of my design ethos my entire career.

As a Latina woman, most people assume I am not. I have seen firsthand how most “other groups” have been ignored for far too long. It was important to me from day one to show diverse images of women that you do not normally see in fashion.  That includes age, size and race. 

Collaborations and partnerships can be powerful in the fashion industry. Have you collaborated with influencers or other brands to promote body positivity and inclusivity? If so, could you share some examples?”

We are always looking for new people and brands to collaborate with.  Collaboration is the modern approach. One of the most amazing things that’s evolved in the last decade is the democratization of fashion- I love seeing how influencers we dress create their looks from our clothing. We try to fill as many requests as we can because BAACAL seems to be a favorite for fashion week content!

Body positivity is a key message in the plus-size fashion community. How does your brand contribute to this movement, and what initiatives have you undertaken to support and uplift plus-size individuals?”

While we participate in many local events here for our plus-size community, I think one thing that I really can do is help women learn to express themselves through clothing. There is starting to be a fantastic shift in the dialogue, and the resource of our communal voice is so powerful. I love seeing women of all ages being proud of their beautiful selves and remember that not so long ago those voices barely existed. Still, I hear so often “I can’t wear that” or “That’s not for me”- coming from a buried experience, and a place of shame or insecurity. I want to scrub that from our language. The reason many people feel they “can’t” is because they’ve been told that by the lack of options at stores; or by trying designs that aren’t properly constructed for our beautiful shapes. I speak through my design and want to embrace and empower our community in the best ways possible.

Could you describe a memorable success story or transformation that one of your customers experienced through your brand? How does this reflect the impact of your clothing and message?”

I am very fortunate to have customers who share how much they love the brand with me once they discover it. One that really touched me was a woman who had not purchased a single item of clothing for herself in 18 years! Because she had given up on fashion! She purchased our Joni dress to wear to her son’s wedding with the hopes of having something appropriate. 

She shared with me how my dress helped her look and feel amazing at the event and how beautiful she felt.  Not only did she get compliments all night (she was the mother of the Groom after all) but when 3 total strangers complimented her on her dress. She thanked me for making a dress that could make her feel truly beautiful for the first time in decades. 

Looking ahead, what exciting developments or collections can your customers look forward to from your brand in the near future?”

I am most excited by two things right now: More upcycled pieces, and bringing my collection to women in person.  I am working on a project that will allow people to feel, try on and fall in love with the clothes!   **?Three things?? Live selling is something I’ve just started to play with- it’s almost like a new version of the boutique experience of the “old days”. Communicating with the customer to explain multiple ways to wear garments, helping her experiment with fashion and engaging in a direct dialogue about how we can use clothing to reflect the way we want to be seen in the world.

Follow and Shop BAACAL 

Facebook @baacalclothing
Instagram. @baacalofficial
Click Here to Shop

As a special needs family celebrating Hispanic Heritage Month is very important to me.

We talk about our culture and traditions and we celebrate all those who have made contributions to the world we live in today and how we will leave our very own footprints for the generations to come.

As we enter a new season I’m excited to be able to share my love for fashion and Hispanic pride with my daughter alongside my friends at Lane Bryant.

A brand that continues to celebrate diversity and inclusion and allows us to be seen regardless of where we come from our size or ability.

Celebrate your individual style with fall’s most beautiful fashion options at Lane Bryant.

Happy Hispanic Heritage Month from our family to yours.

Follow Madeline:
Instagram & TikTok @plusjones
Facebook @MadelineFJones

Photos by LucasPictures

Madeline Jones is a content creator and was personally compensated in agreement with this campaign. All opinions are her own.

Fabulous and Fall-Ready: Plus Size Fashion in the Workplace…

It’s time to update your work wardrobe to embrace the beauty of fall. Plus-size fashion has come a long way in recent years, with an increasing focus on inclusivity and style. In this post, we’ll explore fabulous and fall-ready workwear options, while also shedding light on some essential plus-size fashion statistics to highlight the industry’s growth and importance.

Plus Size Fashion Statistics:

Before diving into the world of plus-size fall fashion, let’s take a moment to acknowledge the impressive strides this industry has made:

1. Market Growth: Plus-size fashion is a thriving market, with a global market value expected to reach $157.4 billion by 2026, according to Grand View Research.
2. Inclusivity: More brands are embracing inclusivity, with a 68% increase in the number of new brands offering plus-size options in 2020, as reported by Edited.
3. Consumer Demand: A survey by NPD Group found that 67% of women in the U.S. wear a size 14 or larger, indicating a substantial demand for plus-size clothing.

Now, let’s explore how you can create a fabulous and fall-ready workwear wardrobe that not only fits comfortably but also makes you feel confident and chic.

Fall-Ready Plus-Size Workwear Essentials

1. Statement Blazers: A well-fitted blazer is a must-have in any work wardrobe. Opt for fall-appropriate colors like deep burgundy, forest green, or classic black. Blazers add sophistication to your outfit and can be paired with dresses, skirts, or trousers.
2. High-Waisted Trousers: High-waisted trousers are incredibly popular among plus-size influencers. Look for warm, autumnal shades like camel, rust, or olive green. These pants can be styled with blouses, sweaters, or tucked-in tops for a polished look.
3. Wrap Dresses: Wrap dresses are universally flattering and perfect for transitioning between seasons. Choose wrap dresses in rich, fall hues and pair them with tights and ankle boots for added warmth and style.
4. Chunky Sweaters: Fall is synonymous with cozy sweaters. Invest in chunky knit sweaters in colors that complement your skin tone. These can be paired with skirts or pants for a comfortable yet stylish office look.
5. Ankle Boots: A good pair of ankle boots can elevate any outfit. Choose versatile neutral shades or go for something bold like animal prints to add a pop of personality to your work attire.
6. Accessories: Don’t forget to accessorize! A statement necklace, a stylish belt, or a patterned scarf can instantly transform your outfit and make it suitable for the office.

Fall is a wonderful season to showcase your style at the workplace, and plus-size fashion has never been more vibrant and inclusive. Embrace the season by adding statement blazers, high-waisted trousers, wrap dresses, and cozy sweaters to your work wardrobe. With the growth of the plus-size fashion industry, there are plenty of fabulous options available for every body type. Remember, confidence is the key to looking and feeling fabulous, no matter what size you wear.
#wearwhatyoulove

Light Ponte Double Breasted Relaxed Blazer
Avail in two colors
Sizes 10 – 30
[SHOP]

Pleated Trouser Pant
Sizes 12 – 28
[SHOP]

Blouson-Sleeve Shawl-Collar Wrap Dress
Sizes 14 – 28
[SHOP]

Puff Sleeve Chunky Sweater
Size 14 – 28
[SHOP]

Betsey Johnson CADY RHINESTONES
Size 5 – 12
[SHOP]

Layered Gold Tone Chain Belt
Size 1X – 4X
[SHOP]

YES! Plus Size Barbie Looks We Love!

It looks like we will be wearing “Barbie” pink and similar styles for a long time to come and we are loving the new plus size barbie options we can wear now and pair up with what’s already in our closet for months to come.

Check out PLUS Model Magazine’s social media @plusmodelmag for more options!

Only Curve puff sleeve wrap midi dress in bright pink
Size 12 – 22
[SHOP]

ASOS LUXE Curve embroidered organza top with ring detail in pink – part of a set
Size 12 – 26
[SHOP]

ASOS LUXE Curve gem encrusted mini dress with pearl embellishment & scalloped hem in pink
Size 12 – 26
[SHOP]

Boudoir Strappy Bodysuit
Size 10 – 30
[SHOP]

Babydoll Rayon Slub Surplice Lace Trim Cami
Size 10 – 30
[SHOP]

Midi Mesh Shirred Bodycon Dress
Size 10 – 30
[SHOP]

Flowy Chiffon Halter Top
Size 0X – 3X
[SHOP]

Sheer Lace Bodysuit
Size 10 – 28
[SHOP]

LIVI High-Rise Wicking Bike Short
Size 10 – 40
[SHOP]

BRIGHT PINK LONG SLEEVE SWIM TOP
Size 12 – 26
[SHOP]

Plus Size Barbie Looks…

Seems like we are living in a Barbie world and plus-size consumers do not want to be left out.
We have 12 fabulous Barbie-inspired fashion items you must check out… even a plus size Barbie Bride look YOU WILL LOVE!

* More Barbie-inspired items on our Facebook Page and Instagram Stories

Nobody’s Child Plus Luna jacquard spot midi dress
4 interest-free payments of $24.00
Size 16 – 20
GOING FAST!
[SHOP]

Curve glitter beach cover up with ring detail
4 interest-free payments of $10.75
Size 12 – 26
[SHOP]

Cupped mini dress with blouson sleeve
4 interest-free payments of $21.50
Size 12 – 26
[SHOP]

3.5 Inch Pull-On Studio Refined Crepe High-Rise Asymmetrical Skort
On Sale! $32.43
Size 1X – 6X
[SHOP]

Lace Embroidered Mesh Babydoll Set
Only $19.99
Size 1X – 3X
[SHOP]

Strapless Embellished Tulle Dress
4 payments of $17.38
Size 18 – 36
[SHOP]

Fitted Cami Bodysuit
ON CLEARANCE
Size 14 – 26
[SHOP]

Microfiber Jumpsuit
30% Off
Size  10 – 28
[SHOP]

LIVI V-Neck Ruched-Front Top
ON SALE!
Size 10 – 40
[SHOP]

LIVI Crossbody Bag
30% Off
[SHOP]

Eyelet Off The Shoulder Dress
ON SALE!
Size 14 – 28
[SHOP]

Bridal by ELOQUII Mixed Tulle Gown
Payment Options Avail
Size 14 – 20
[SHOP]

Summer is here and the temperatures are HOT! and plus size bikinis are even HOTTER!

If you are new to wearing plus size bikinis you are in luck we have tips for you before clicking “add to cart”.

1) Know your measurements so you can buy with confidence. Some brands offer tops in bra sizes and some don’t so knowing your measurements is key.

2) You can buy the top separately from the bottom! This is the best thing ever because those that wear a different size on top than on the bottom, have the option to order in different sizes.

3) Look for the return policy before purchasing just in case you need to change the size or return the entire purchase.

4) If you wear a larger size on top, try to find a bikini top that offers adjustable straps and either a nice strong back strap or underwire to keep you feeling supported while you wear it.

5) Quality over quantity… buy from a reputable brand that knows how to create swimwear for your curves. When a brand “fits” on a plus size fit model the fit is much better than brands that size up. Fast fashion brands are creating items based on size blocks and are most likely not using fit models.

Some of Our Favorite Plus Size Bikinis

Convertible Ring Detail Bikini Top
Size 14 – 32
[SHOP]

High-Waisted Side Drape Bikini Bottom
Size 14 – 32
[SHOP]

Lovely Lift Wrap Bikini Top
Size 4 – 22
[SHOP]

Tie Front Bikini Bottom
Size 18 – 24
[SHOP]

Izzy Print Bikini Top
Size 12 – 22
[SHOP]

Izzy Hi Waist Print Bikini Brief – floral
Size 12 – 22
[SHOP]

Alena Underwire Bikini Top
Size 14 – 22
[SHOP]

Alena Hi Waist Bikini Brief
Size 14 – 22
[SHOP]

Wire-Free Bra Racerback Bikini Top
Size 0X – 6X
[SHOP]

High-Rise Lattice Side Swim Bottom
Size 0X – 6X
[SHOP]