Fashion
LORD & TAYLOR ANNOUNCES PARTNERSHIP WITH PROJECT RUNWAY FOR SEASON ELEVEN
Lord & Taylor announces an exclusive partnership with Lifetime’s hit show, Project Runway, for the eleventh season. The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.
“We are very excited to partner with Project Runway again for its eleventh season,” noted Bonnie Brooks, President of Hudson’s Bay Company, the parent of Lord & Taylor. “Runway’s mission is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers, and we look forward to continuing the relationship.”
As part of the retailer’s sponsorship, the show will feature a custom-built “accessory wall” with a well-edited assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge. For season eleven, Lord & Taylor will host a challenge at its Fifth Avenue flagship to air Thursday, March 21st. As part of the grand prize, the retailer will offer the winner of Project Runway the opportunity to sell their collection at the store.
Lord & Taylor and Project Runway have collaborated to create a comprehensive integrated marketing program that includes both online and in-store activations. The program includes a season-long contest in which customers can predict the season’s winner, for a chance to win a $2,500 Lord & Taylor gift card to be used toward creating their very own accessory wall. Customers have the option to enter through Lord & Taylor’s Facebook page or a mobile device via text-to-enter directions available in stores. Exclusive content from each episode and interviews will be available on www.lt-insider.com and Lord & Taylor’s social media platforms. Lord & Taylor will bring the show to life in its iconic Fifth Avenue windows and in store. Additionally, the store will host appearances from past and present Project Runway contestants locally and at its Fifth Avenue flagship.
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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
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