Fashion
OSP Group Acquires Online Swim Retailer SwimsuitsForAll
OSP Group Acquires Online Swim Retailer SwimsuitsForAll
OSP Group, a company that owns major online retailers such as OneStopPlus, Jessica London, Roaman’s, has now added another major retailer to their brand portfolio… leading online swim retailer SwimsuitsForAll (S4A).
OSP Group announced the acquisition today via a press release:
NEW YORK, Oct. 27, 2014 /PRNewswire/ — OSP Group, the premiere brand portfolio of women’s apparel, shoes, lingerie and swim dedicated exclusively to plus sizes is pleased to announce its acquisition of swimsuitsforall (S4A), (http://www.swimsuitsforall.com/) a leading online retailer of swim and resort wear for full-figured women.
S4A provides the plus-size woman an unmatched selection of swim and resort wear that allows her to be fashionable, comfortable and confident, whether at the pool, the beach or a resort. Through its proprietary brands and designer offerings, S4A provides women with a comprehensive range of beautifully fitting designs and styles.
“As we continue to strengthen our leadership position in supporting the needs and lifestyles of plus size women, S4A is a perfect addition to our brand portfolio and fully aligned with our commitment to empower full-figured women to look and feel great,” said Paul Tarvin, CEO, OSP Group. “S4A has built a rapidly growing, profitable, dynamic, e-Commerce brand and together we can leverage our position as style and fashion leader in this important category to better serve our customer and grow our business. We are extremely excited to be able to offer the S4A line to our more than 13 million customers.”
Founded and led by Moshe Laniado since 2004, S4A is known for its innovative products, strong online visuals and dedication to establishing a meaningful connection to customers. In 2014, S4A created a media sensation with its cutting edge campaign, Sexy at Every Curve, (http://www.swimsuitsforall.com/sexy-at-every-curve?showvideo=1&v=6).
“We at S4A are excited to join OSP Group, the best known and most trusted leader in apparel for the plus-size woman,” stated Moshe Laniado. “With a shared dedication and commitment to our customer, we look forward to combining talent with our new colleagues to amaze, delight and inspire the full-figured woman.”
The S4A team will remain in their current locations in Keyport, New Jersey and NYC and, together with their new colleagues at OSP Group, they will share expertise and best practices to provide the most innovative and stylish swim and resort wear for the full-figured woman.
About OSP Group
OSP Group is the preferred brand portfolio of women’s apparel, shoes, lingerie, swim, men’s and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within® (WomanWithin.com), Roaman’s® (Roamans.com), Jessica London® (JessicaLondon.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.
Click here to shop SwimsuitsForAll.
Click here to visit the official website for OSP Group.
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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