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Insecurities and body positivity are not gender specific.

That’s the message big and tall men’s clothing e-Retailer KingSize is sending with its collaboration with Swimsuitsforall on their first-ever integrated campaign for Summer ‘19.

The brand stated on their Instagram feed:

“The body-positivity movement is calling all men! We’re joining our friends at @swimsuitsforall to show that everyone deserves to feel proud of and respect their bodies regardless of weight, shape, or gender. So let’s lend a hand to embracing body positivity, because only together can we change society’s standards. #EveryBodyCounts”

Shot in Antigua, IMG’s first signed brawn model Zach Miko stars in this campaign alongside Bruce Sturgell of Chubstr, Kelvin Davis of Notoriously Dapper and big&tall model Najee Fox, signed to Bridge Models UK.

We also spy plus size model Tara Lynn, plus supermodel Emme and actress/comedian Sherri Shepherd joining in on the beach fun while sending an empowering message.

These leading ladies are continuously vocal about their relationships to their bodies and how society’s narrow beauty standards have affected their self-worth. Now it’s time for men to speak up.

Zach is no stranger to starring in a major swim campaign alongside beautiful curvy women. He was recently featured in Gabifresh’s latest swim collection with Swimsuitsforall.

Read more: Gabifresh Goes Retro with Her Summer 2019 Collection with Swimsuitsforall

Here’s some images from the new Summer 2019 campaign from KingSize x Swimsuitsforall:

The Swimsuitsforall collection is available for purchase online at www.swimsuitsforall.com and the KingSize Summer 2019 collection is available for purchase online at www.kingsize.com.

What do you think of this new campaign featuring both men and women? Follow us on social media @plusmodelmag and let us know!