Fashion
This Lingerie Retailer Invites Women To Donate Their Old Bras to Support Breast Cancer Awareness
1 in 8 women will be diagnosed with invasive breast cancer at some time in their lives.
This means that the average woman has about a 12-13% risk of developing breast cancer, according to BreastCancer.org.
New plus size lingerie retailer Viva Voluptuous recognizes the importance of breast cancer awareness in order to help educate women of this disease and has launched an amazing campaign to offer support in a genius way.
Viva Voluptuous invites women to ‘Give their Bras a Go’ in support of the charity Against Breast Cancer. The UK-based lingerie company invites women to donate their old bras in exchange for a one-time 50% discount code to use on their site to purchase any lingerie and swimwear. The retailer ships worldwide so women outside the UK can take part.
To redeem the offer, the old bras – which can be any brand ranging from size 36D and above – will need to be sent to Viva Voluptuous’ headquarters in Salisbury along with the sender’s contact details. The company will send them on to the charity to be recycled and provide the participant with the discount code via email.
The charity Against Breast Cancer collects donations of all sizes through a network of bra banks and raising money to be used to further vital research into the disease. The charity also prevents bras from being dumped into UK landfills and helps to support small businesses in Africa by regenerating them in developing countries such as Togo, Ghana and Kenya.
Liz Willis, Viva Voluptuous Director and Founder said in an official statement:
“We are thrilled to be part of such a proactive and fun way of fighting breast cancer and lending support to those overseas who are not fortunate enough to have access to proper underwear, and at the same time helping people to give their own breasts some TLC by trying a new bra!
We understand that many women are loyal to brands that they know, such as Elomi, Panache, Curvy Kate and Freya, and can be reluctant to try something new, so we are pleased to be helping them to take the plunge in support of such an incredibly worthy cause.”
Bernadette Jones, Chief Executive of Against Breast Cancer adds:
“We have received very positive feedback from retailers adopting the scheme and great warmth from the public for an idea that helps the environment as well as charity.”
Any donations should be sent to: Viva Voluptuous, Unit 12, Enterprise House, Cherry Orchard Lane, Salisbury, Wiltshire, SP2 7LD. You can visit Viva Voluptuous at vivavoluptuous.com.
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
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@organiccurves_
@annemanyi
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