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PMM Exclusive Interview: The Team From Australian Brand City Chic Talks Nordstrom In-Store Launch & More

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PMM Exclusive Interview: The Team From Australian Brand City Chic Talks Nordstrom In-Store Launch & More

City Chic Nordstrom main pic

Recently, Australian Brand City Chic announced that their line would be available in Nordstrom stores. The line has been available on Nordstrom’s website since last year and has been so successful that the move to being available in-store was a logical move for the brand.

City Chic is now available in eight Nordstrom locations across the US and to celebrate this exciting move, the brand held in-store events where customers got the opportunity to see a fashion presentation showing the latest City Chic looks as well as getting to meet the City Chic team and the international face of the brand Australian plus size model Courtney Maxwell.

We spoke to Carley Turner, City Chic Marketing Manager and the City Chic team on their thoughts on expanding into the US market, being available in Nordstrom stores and more.

PMM Blog Editor Marcy Cruz: Hi Carley and CC Team! Thanks so much for taking the time to grant us this interview. And congratulations on your recent launch in Nordstrom stores. For those readers who are not familiar with City Chic, who is the City Chic customer and what would you like to offer that customer?

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Carley Turner/CC Team: The City Chic customer is savvy and sassy, and wants the latest looks and styles to make her look great and feel confident, no matter what her size. City Chic would like to offer her affordable, on-trend styles to show off her shape, from everyday curvy street and fashion wear, to body flattering jeans to glamorous evening dresses in sizes 14 – 24. BOLD – SEXY – GLAM – CHIC – every customer, ever team member, every garment, every advertising campaign, every decision embodies these four elements to make City Chic the leading global plus size fashion destination it is today.

PMMWhy do you feel it’s important to expand into the US market and how does Nordstrom fit into that?

Carley Turner/CC Team: After a ten year history of successful retail growth in the Australian, New Zealand and South African markets, it was a natural progression for City Chic to expand into the U.S. market. Why Nordstrom? Well, Nordstrom has plus size departments online and in most of its 117 full-line stores, so we believe it is the perfect partnership.

PMMWhy did City Chic expand from offering clothing online at Nordstrom.com to offering clothing in-store?

Carley Turner/CC Team: After the overwhelming positive customer response to City Chic’s online availability at Nordstrom.com since July 2013, the retailer invited City Chic to supply clothing for eight of its full-line stores starting March 15, 2014. The City Chic collection is now available at Nordstrom Fashion Valley (San Diego), Nordstrom Valley Fair (San Jose), Nordstrom Fashion Show (Las Vegas), Nordstrom Downtown Seattle, Nordstrom Old Orchard Center (Skokie), Nordstrom Michigan Ave (Chicago), Nordstrom Houston Gallerie and Nordstrom The Plaza at King Prussia (King of Prussia).

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To celebrate the launch, Nordstrom, along with a City Chic team from Sydney, Australia, hosted five VIP fashion workshops at selected Nordstrom stores. We gave a fashion presentation on the hottest trends for Spring/Summer and showcased the latest City Chic fashion on three gorgeous curvy models, including the International Face of the brand, Courtney Maxwell (who is also our denim designer), offered styling tips and basically got the chance to meet some of the wonderful City Chic and Nordstrom customers.

PMM: That sounds like it was an amazing launch celebration. Will City Chic be expanding into more Nordstrom locations?

Carley Turner/CC Team: We can’t reveal anything just yet, however stay tuned and make sure to sign up for City Chic emails for updates…

PMMWill City Chic’s entire range will be available in Nordstrom?

Carley Turner/CC Team: For the moment, it will just be a selected range.

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PMM: Thank you, Carley and City Chic Team! We wish you the best of luck with your Nordstrom launches and look forward to hearing about more in-store launches and other great things to come for City Chic.

Here’s some images from the in-store celebrations hosted by City Chic in Nordstrom (click on each image to see full size:

To check out City Chic, click here.

To shop City Chic at Nordstrom, click here.

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A body positivity advocate, freelance writer and author, Marcy is on a mission to empower everyone to love the skin they’re in. Her blog Fearlessly Just Me is the go-to blog for women seeking inspiration in fashion, confidence, traveling and more.

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May 16 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@tonsablush

@loralyee

@schmoalert

@sabrinastyled

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May 9 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@panamakish

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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models

Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.

Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.

Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”

The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:

Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.

Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.

Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.

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Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.

Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.

Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”

The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.

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April 25 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

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Apr 18 Edition – Our Favorite Plus Size Style Moments Of The Week

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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

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April 11 Edition – Our Favorite Plus Size Style Moments Of The Week

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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@amandaneumanoficial

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@iheartcandyboo

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