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UK retailer Curvissa Conducts Study To Find Out What Women Really Want in Fashion & Retail

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UK retailer Curvissa Conducts Study To Find Out What Women Really Want in Fashion & Retail

Plus size women everywhere each have their own personal gripes about shopping for clothing, shoes and accessories. It is a well-known fact that sizing is inconsistent across the board so it is pretty much normal for a plus size woman to have an array of sizes in her closet.

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Many of us have not found the perfect pair of fitting jeans or a blazer whose upper arms are not tight or sleeves that are too short/long. Some of us need wide calf boots but not a wide width and vice versa. We’d love for handbag straps to be a little longer to fit over our arms and onto our shoulders with ease. Plus size bodies are all different; not all of us have that hourglass shape. We each carry our weight in different places so there is no cookie-cutter version of a plus size body.

Then to add insult to injury, most of the time we are reduced to shopping online because the offering in-store (especially for women over a size 24) are slim pickings. While shopping online is convenient, we are not afforded the luxury of trying clothes on via online shopping so there are those tricky returns to deal with. Sound exhausting? Shopping is supposed to be fun but for the plus size woman, it can be a challenge and honestly downright stressful.

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UK plus size fashion retailer Curvissa set out to find out what women really want from retailers and fashion, in general. Surveys are always a great way to bring awareness to the plus size customer, especially since plus size fashion continues to grow. According to The NPD Group, plus size women’s clothing sales grew 5 percent from last year and generated $17.5 billion in the 12 months ending April 2014 (May’13 – April’14), compared to the $16.7 billion generated over the same time period during the previous year. So if plus size fashion is so profitable and continues to make money, why do plus size women still feel like they are forgotten by retailers?

Curvissa asked over 600 women who wear sizes 8 – 28, where they find their fashion inspiration, which women they find inspiring and how they prefer to shop. They also wanted to know “how women really feel about the representation of average women in the media and if they feel there is a fair representation of different body shapes and sizes“. Here’s the results:

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What-Women-Want-infographic

Curvissa‘s survey reveals what has been said before in past surveys. Simply, plus size women want the same fashion available to them that is available to straight-sized women. They want to be able to shop in-store and find stylish fashion that fits.

We’ve seen success with companies such as Lane Bryant and their designer collaborations as well as the return of plus size fashion retailer Eloquii, who has come back in a big way and built a strong customer base in a short time since its return. These companies. as well as a few others such as Modcloth and Evans, are listening to the plus size customer and making a conscious effort to offer her designer labels and better fit.

Now if only those retailers such as Old Navy and Target would listen and work on improving their offerings in-store, that might be the step needed to get other retailers who don’t offer plus sizes, to have a change of heart. The numbers don’t lie – plus size fashion is a profitable business. But these retailers must change their way of thinking in order to see that.

To check out Curvissa, click here.

What do you think of this survey? What are your thoughts on plus size clothing shopping and plus size fashion? Who inspires you? Which stores do you wish carried plus size clothing? Sound off below and let us know!

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A body positivity advocate, freelance writer and author, Marcy is on a mission to empower everyone to love the skin they’re in. Her blog Fearlessly Just Me is the go-to blog for women seeking inspiration in fashion, confidence, traveling and more.

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May 16 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@tonsablush

@loralyee

@schmoalert

@sabrinastyled

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@ikoniknikole

@wagyu_beff

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May 9 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@panamakish

@felicityhayward

@nizzymacc

@danielle_nekole

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@whatkaliwears

@tiffythefashionslayer

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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models

Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.

Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.

Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”

The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:

Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.

Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.

Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.

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Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.

Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.

Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”

The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.

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April 25 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@plussizewildflower

@msgigggles

@talitakate

@valeriemaroneyy

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@curvy_ambassador

@nativeactress

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Apr 18 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@pridantas93

@shunitawynne

@nostalgic_nayok

@dlovecurve

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@ariwearsthings

@thickfitdee

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April 11 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@amandaneumanoficial

@aaliyahrenaa

@iheartcandyboo

@organiccurves_

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@annemanyi

@johanamaya81

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