Warby Parker Partners With Nordstrom To Launch Exclusive Pop-Up Shop in 6 Locations & Online
Online eyewear company Warby Parker has announced that it is teaming up with major retailer Nordstrom to launch a new exclusive pop-up shop, which will feature four exclusive pairs made for the retailer.
The literary-themed shop is part of Nordstrom’s ongoing Pop Up shop initiative, called Pop-In@Nordstrom. And it is a great way for Warby Parker to appeal to new customers.
Warby Parker co-founder Dave Gilboa told Fashionista.com:
“The brand is five years old and we’ve grown much faster than we’ve ever expected, and the vast majority of that has been through word of mouth. Now we’re focused on getting the word out.”
The company has been in talks with other retailers but decided that Nordstrom was the best fit for them because they were seeking a retailer whose focus was on stellar customer service:
“We’ve always had a lot of respect for Nordstrom as a retailer, in particular their emphasis on providing great customer service. It’s better than any other large-scale retailer.”
According to Fashion Times, the new pop-up shop will “feature merchandise like Warby Parker glasses, books, pencils, stationary, candles and more. The shop will feature four exclusive Warby Parker sunglasses frames along with a curated selection of eyewear from the brand. In addition, there will also be featured products like cards and stationary from Pike St. Press, books from McSweeney’s, candles from Land by Land and more.”
Nordstrom’s director of creative projects, Olivia Kim told Fashion Times:
“Warby Parker is one of the most innovative and modern companies, and I have such huge admiration for the way they have told their story. The Nordstrom customer is going to be off-the-wall excited to come in and get to know the world of Warby Parker with the Pop-In twist.”
The Pop-In@Nordstrom x Warby Parker Pop Up is now available online and in six locations though September 6. To shop online and more information, click here.
Image credit: Nordstrom