The annual LYB Issue was originally created to celebrate plus size bodies and to inspire women to embrace their curves. Over the past several years, society has witnessed women embracing body positivity. No longer content with size-disparity, they are demanding a greater size range of models in fashion campaigns as well as more realistic editing of these photos to be more representative of all women.
Never one to shy away from discussing difficult subjects, PMM Editor-in-Chief, Madeline Jones, the outspoken advocate for plus women, has a lot to say on this subject.
“I’m not doing naked!” comments Editor-in-Chief, Madeline Jones. “It seems that unless you’re wearing bodycon clothing or posting pictures of yourself half-naked/naked, you are not deemed as body-confident or body-positive as others, who are bearing it all. I wanted to create an issue that did more than show skin; I wanted to inspire women with stories they could relate to.”
“Finding the stories was not difficult; finding the women who would agree to be photographed without editing was my struggle; we are living in a society where images are altered before posting to Instagram.”
PMM features four powerful women in a behind-the-scenes video, “4 Women, 4 Stories, Un-scripted.” Rosaliz Jimenez (Photo Editor, People StyleWatch), Beck Delude (Fashion Blogger), CeCe Olisa(#PSPFIT) and our cover model Michelle Punzone. From a cancer diagnosis resulting in the loss of several organs to learning to be fit (and plus size) to depression after motherhood and more, these stories will create conversations and encourage women to stop comparing themselves to what society deems beautiful.
Ashley Stewart’s Chief Merchandising Officer Kristen Gaskins and her team have been driving the brand’s fashion assortment. On this partnership, Gaskins stated:
“Ashley Stewart touches the lives of so many in such a positive and empowering way and our partnership with PMM on the first ever unedited Love Your Body issue is proof of this. We are creating a movement that is allowing so many to embrace and celebrate their curves. The October cover and accompanying video helps to highlight why this movement is so relevant in today’s world.”
Editor-in-Chief, Madeline Jones / PLUS Model Magazine (PMM), inspires the style-savvy, fashion-forward, full-figured woman to embrace her curves. PMM hit viral status in January 2012 for their explosive and controversial editorial, “Plus Bodies, What’s Wrong with Them Anyway?” and has appeared on/in ABC World News with Diane Sawyer, CNN, GMA, FoxNews.com, HuffingtonPost.com, Entertainment Tonight and 200+ other media outlets around the world.
PMM is a thought-leader shaping the plus size industry and providing a barometer for the season’s latest style trends for curvy women. With a monthly magazine featuring stunning editorials featuring plus models, as well as ‘How-to-wear’ columns and shopping guides at all price-points, PMM reports on style, beauty and topical news, all while engaging our reader in lively and meaningful conversation on our daily blog and social media.
Developed, designed and written by plus women, for plus women, PMM understands and speaks directly to the heart of our reader, because we are our reader.
About Ashley Stewart: Ashley Stewart has captured the hearts and minds of curvy women since its founding in 1991 in Brooklyn, New York. Today, Ashley Stewart offers the hottest looks with stores across the United States, a rapidly growing ecommerce presence at www.AshleyStewart.com, and an industry-leading social media presence. Ashley Stewart stands for uncompromising style, fashion, fit and empowerment for the trend-savvy woman who flaunts her curves. From the perfect pair of jeans to churchflow dresses, smoking hot outfits to #DaretoBare intimates, Ashley Stewart has you covered.