The social media campaign is all about the customer and how she defines “these curves” while promoting their new intimates collection.
Not only is the brand offering customers the opportunity to engage with them and their followers in sharing their inspiring and empowering words about their curves but it is also supported by a diverse campaign featuring customers and digital influencers.
“For too long, I’ve had to settle for basic bras and plain panties - my body deserves better than the blandness typically offered to plus size women. #TheseCurves are beautiful and deserve to be decked out in equally beautiful lingerie.” – Liz Black, @Psitsfashion
Liz Muñoz, SVP of Design of Torrid said in an official statement:
“Launching this hashtag with our intimates campaign, felt right because finding the right bras and panties for a plus size woman has its challenges. Oftentimes, plus size women have been left with bland options. Here at Torrid, we take intimates very seriously and feel that the plus size woman should never have to compromise fit and style. She should have sexy options, just like straight size women.”
“I am excited to be part of a campaign that celebrates the bodies many of us grew up being taught to hate. #TheseCurves encourages women to love and find joy in their bodies – no matter their shape. Torrid is creating in their advertising the future in hopes for women to love themselves for who they are.”– Anna O’Brien, @Glitterandlazers
“#TheseCurves house all the most wonderful parts of me. I have a heart of gold, a headstrong brain, a compassionate soul and an infallible will to be my truest self. #TheseCurves can achieve anything I put my mind to and to top it off, I feel confident and sexy as I move through the world.” — Natalie Hage, @Nataliemeansnice
“I think the #TheseCurves campaign is an amazing step forward in normalizing all body types and makes EVERY woman feel like a model. I’m honored to be a part of it.” — Nicole Simone, @Curvesonabudget13
Torrid has always maintained their commitment to body positivity and with this campaign dropping just in time for Valentine’s Day, this is a genius way to promote self-love at a time when some need a confidence boost or reminder of how beautiful they are.