The new collection has two new styles added to its lineup: the Good Legs Crop and Good Waist Crop. The brand also announced that they are expanding the collection to include other items like denim skirts, shorts and jackets, as well as a hoodie that’s priced at $160, which will be available in sizes 0/1 (XS/S), 2/3 (M/L) and 4/5 (XL/2XL). Products will launch biweekly throughout spring.
Currently, we don’t see many campaign images but we’re thinking they will launch over the next couple days (hopefully). Clementine looks amazing in her full body campaign shot, wearing the new jeans from the second collection.
We also notice that the straight size models are all curvy, which shows that Kardashian is making an effort to show curves in her campaigns. We’re also hoping she fixed her fit issues from the first collection and hopefully, she will expand sizes in the future. It’s obvious her brand is popular since the first collection garnered over a million dollars on its first day of release. So it couldn’t hurt to expand sizes.
Kardashian keeps stating that she is creating clothing for ALL shapes and sizes despite the fact that her sizes stop at a 24. Case in point, she said this on Instagram prior to the launch:
“Good American season 2 is coming, February 2!! Follow @goodamerican NOW as we welcome the newest faces of our #GoodSquad!! I am so proud of this new campaign and all of the amazing new styles we have coming your way… for ALL shapes and sizes! Only at GoodAmerican.com”
ALL means all, Khloe.
But in the meantime, kudos to you for making the effort to cater to plus sizes and offer some diversity in your campaigns. We can’t wait to see what’s next.