Four Reasons Why Victoria Beckham’s New Collection with Target is MAJOR

The lookbook for the new Victoria Beckham x Target collection dropped this week and it does not disappoint.

Fashionistas have been patiently waiting for the collection to launch since the news broke last fall because this is the fashion designer’s first foray into mass retail. Beckham is a fashion icon and for her designs to be accessible to the masses at affordable prices is a pretty big deal.

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#VBxTarget x VB victoriabeckham.com/target

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Read more: Word on the Street – Victoria Beckham to Launch a Collection with TargetCandice - VB for Target8

The former Spice Girl told Business of Fashion in October 2016:

“I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.”

The collection launches April 9, featuring plus model Candice Huffine modeling the plus size styles. Huffine continues to currently be the IT girl for fashion designers, having walked in NYFW shows for Tome, Prabal Gurung and Christian Siriano and can currently be seen as the face of the Sophie Theallet for Cacique collection at Lane Bryant.

Beckham spoke with Refinery29 about what inspired the collection and what was important to include in it:

“There are lots of conversational prints, and a really energizing palette; color was very important for the collection.”

Candice - VB for Target1 Candice - VB for Target6

Here’s four reasons why this Target collaboration is MAJOR for both Beckham and the mass retailer:

#1: This collection is the first time Beckham is designing for plus sizes.

“I want to design for women no matter their budget, age, or size. I want to empower women and girls, and make them feel like the best versions of themselves. The fact that I can offer plus size is really exciting, it’s a first for me, and it’s something important that I’m proud of.” [Refinery29]Candice - VB for Target2

The collection will be available in sizes up to 3X.

#2: As we mentioned previously, it’s her first time making her designs accessible to the masses. Prices range from $6 to $70, with most items priced around $40. For fans of her work who couldn’t wear her clothing because of budget or size, this is definitely groundbreaking.Candice - VB for Target4 Candice - VB for Target5 #3: This is also her first time designing for children. There will also be a coloring book, paper doll set, and sticker collection included in Beckham’s collaboration with Target. So for those of us with kids, we can all slay together.

Mark Tritton, Target’s EVP and chief merchandising officer told Refinery29:

“Not only did Victoria provide a very specific design point of view on the clothing, which we were all expecting. The hands-on experience she has as a mom to help us understand how high the armpit should hit, or where the seam could go on a kids’ item.”Candice - VB for Target10

#4: Probably the most important reason… plus sizes will be sold in some Target stores. Yes!

The mass retailer is trying to right a wrong that they undoubtedly have not forgotten; that time, plus size fashionistas called them out on social media for not offering plus sizes from their collaboration with Lilly Pulitzer in stores.

Read more: Target Under Fire After Confirming New Lilly Pulitzer Collection in Plus Sizes Will Only Be Available Online

Candice - VB for Target7 Candice - VB for Target9

All we can say is that we cannot wait until April 9th! Until then, check out the new TV commercial promoting the new collaboration with music from the Spice Girls!

Will you be shopping the Victoria Beckham for Target collection next month? Follow us on social media @plusmodelmag and let us know!

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