Four Reasons Why Victoria Beckham’s New Collection with Target is MAJOR
The lookbook for the new Victoria Beckham x Target collection dropped this week and it does not disappoint.
Fashionistas have been patiently waiting for the collection to launch since the news broke last fall because this is the fashion designer’s first foray into mass retail. Beckham is a fashion icon and for her designs to be accessible to the masses at affordable prices is a pretty big deal.
“I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.”
Beckham spoke with Refinery29 about what inspired the collection and what was important to include in it:
“There are lots of conversational prints, and a really energizing palette; color was very important for the collection.”
Here’s four reasons why this Target collaboration is MAJOR for both Beckham and the mass retailer:
#1: This collection is the first time Beckham is designing for plus sizes.
“I want to design for women no matter their budget, age, or size. I want to empower women and girls, and make them feel like the best versions of themselves. The fact that I can offer plus size is really exciting, it’s a first for me, and it’s something important that I’m proud of.” [Refinery29]
The collection will be available in sizes up to 3X.
#2: As we mentioned previously, it’s her first time making her designs accessible to the masses. Prices range from $6 to $70, with most items priced around $40. For fans of her work who couldn’t wear her clothing because of budget or size, this is definitely groundbreaking. #3: This is also her first time designing for children. There will also be a coloring book, paper doll set, and sticker collection included in Beckham’s collaboration with Target. So for those of us with kids, we can all slay together.
Mark Tritton, Target’s EVP and chief merchandising officer told Refinery29:
“Not only did Victoria provide a very specific design point of view on the clothing, which we were all expecting. The hands-on experience she has as a mom to help us understand how high the armpit should hit, or where the seam could go on a kids’ item.”
#4: Probably the most important reason… plus sizes will be sold in some Target stores. Yes!
The mass retailer is trying to right a wrong that they undoubtedly have not forgotten; that time, plus size fashionistas called them out on social media for not offering plus sizes from their collaboration with Lilly Pulitzer in stores.