“We’re feminists, and what we really believe is making clothing accessible to as many people as we can. So we were so excited to be able to produce a bigger size range than most brands.”
The fact that they will be using a diverse set of models up to a size 26 on their website and their willingness to make fashion accessible is such a tremendous move within the plus size fashion industry that will prove that larger sizes do sell. It will also prove that women want to see diversity when it comes to models.
Both women said it best during their interview with Refinery29:
Mason: “There is this insistence from retailers that like when they’ve used bigger models that the clothes don’t sell. We know that’s not true, because one of the biggest conversations among plus-sized women is ‘I don’t even know what this is going to look like on a body like mine.’”
Gregg: “A lot of women just feel like, as plus-size women, we’re the afterthought. We’re thrown in the back of a store or a brown box and not given the thought that we would like, so we want to change all of that and from top to bottom.”
All we can say at this point is YESSSSSSSSSSSSSSSSS!
Thank you Nicolette and Gabi for not being afraid to be different and stay true to wanting to create fashion for plus size women in their size.