This Angel has not forgotten about us curvy ladies.
Model Joan Smalls has announced plans to include plus sizes in her partnership with intimates brand Smart & Sexy, set to launch in Walmart in Spring 2018.
Yes, you read right. Walmart!
That means, not only will plus size women be able to shop the new collection from the Smart & Sexy brand, but we can shop on a budget.
According to Business of Fashion:
“The model will design swimwear and lingerie for Smart & Sexy that will hit the brand’s e-commerce site and Walmart stores in Spring 2018. The collection is the first intimates design collaboration for Smalls, who has walked in the Victoria’s Secret Fashion Show since 2011.”
Smart & Sexy’s founder and chief executive Ariela Balk said of Smalls:
“She has a great eye for fashion. She understands that you have to make women of all shapes look beautiful. She also shares that philosophy that you don’t just make an item because it was on the runway and it’s the trend item of the moment.”
Smart & Sexy’s parent company, New York-based Ariela & Associates also produces Fruit of the Loom, another plus size friendly brand.
All we know so far is that Smart & Sexy’s bras will be under $15 and the size range will be 32A to 46DDD.
Check back here on the blog as more developments on this new collection from Joan Smalls unfolds.
What do you think? Will you be buying from Smalls’ collection with Smart & Sexy? Follow us on social media @plusmodelmag and let us know!