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When Bandelettes first launched, it was a product to help women with thigh chafing issues.

Now the company stands for so much more.

The thigh bands not only have become popular within the plus size fashion industry, but also caught the eye of Becca McCharen-Tran, designer of Chromat, who has partnered with Bandelettes twice to feature the thigh bands on models walking the NYFW runway for them. And it’s a pretty big deal.

Tran started her brand in 2010, and has been known for casting models of all shapes, sizes, and ethnicities. Her NYFW shows are always packed, with people even standing outside, in hopes of getting on a waitlist and getting in. I had the pleasure of attending this season’s show and I can say wholeheartedly that it’s a must-see.

As plus size model and Sports Illustrated 2017’s “curviest” model Hunter McGrady strutted down the runway in a gorgeous Chromat bodysuit and nude Bandelettes, you can see the beaming faces of co-owners Rena Abramoff and Julia Abasova in the front row, as they looked proudly on at their product being featured on the NYFW runway.

When they started their company, their mission was to provide a solution for chafing thighs that would work well with a woman’s lifestyle while not taking away from her confidence and sexiness.

They created Bandelettes with the goal of offering luxurious wardrobe additions that not only effectively addressed the “chub rub” issue but also helped enhance a woman’s style, thus integrating fashion and functionality in one ingenious product.

Abramoff and Abasova have now become body positive champions in the plus size community and beyond. Their product has thrust them into the spotlight and enabled them to connect with women and not just offer a great product but empowerment and comradery with women everywhere. They’re not just selling their product; they use their own product and make it a point to engage with their customers in a way that’s friendly and personal.

We’re excited to see what’s next for Bandelettes and of course, their presence at NYFW next season.

Click here to learn more about Bandelettes and try the product for yourself.

Images: Chromat / Bandelettes via Instagram