A source told CNBC that Walmart plans to roll out the new low-priced brands and phase out some old ones in an effort to offer fresh, updated options to customers. With Target and Amazon working hard to expand and offer more of an assortment to customers including exclusive house brands, this is no surprise to us.
Walmart announced late last year that it was redesigning its website with a focus on home goods and fashion, with the inclusion of merchandise from Lord & Taylor this Spring. Yes, Lord & Taylor! Walmart is truly upping its game to keep up with the competition.
The new plus size brand at Walmart is called Terra & Sky and currently, we spy 7 items already online for sale. Prices range from $5.96 for a tee to $18.84 for a shirtdress in sizes 0X to 3X.
We have to admit we’re a little disappointed as the brands being dropped offer above a size 3X and the new brand does not. But again, this is a game of wait and see. Hopefully, Walmart will offer more sizes as the brand continues to launch more items.
Stay tuned to the blog as more details of this move from Walmart unfolds and is confirmed. And make sure you are following us on social media! @plusmodelmag