A bra has to be the most complex and challenging item for a woman to have in her life.
Aside from 85% of women wearing the wrong bra size, there’s so many bra styles to choose from and it’s hard to figure out what works for you. All of us have different bra shapes and need support in different places.
You want a bra that not only fits well but feels good, too.
“There is one issue that every fitter, no matter the country, state or city, sees day in and day out…and that is, the band is too big and the cup is too small. 80 percent of the time, this is the problem—it’s that prevalent. As a result, many women out there are wearing a bra where the band is often riding too high in the back and too low in the front, much like a see-saw…and the bust is completely unsupported.”
Zappe also stresses the importance of getting properly fitted by a professional because even though you can buy anything online, “if you haven’t been fit for that particular bra, it’s like trying to buy a pair of jeans… every style and every vendor fits differently. A professional fitter can help you with that.”
With that said, we wanted to highlight 7 bra companies that all are passionate about offering women great-fitting bras that can work for any lifestyle. Once you get fitted correctly and educated on what styles are for you, imagine the possibilities!
Always remember, support your girls and they will support you!
#1: Curvy Couture
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Our #StraplessSensation has recently been featured as best Strapless Bra in @oprahmagazine @cosmopolitan and @allure ! We’re celebrating that today with our lovely customers and truly love designing bras for #EveryKindofCurvy. 💕 Xo #CurvyCouture (Get one at www.CurvyCouture.com)
Not only has their Strapless Sensation bra been featured as best Strapless Bra in Oprah Magazine, Cosmopolitan and Allure, but Curvy Couture also celebrates their customers regularly including listening to feedback and not being afraid to implement changes to make their customers happy. They aim to offer women comfort, support and quality in their bras.
Size range offered: 32 to 46 band sizes, B to H cups
ThirdLove boasts “Bras for Every Body” and while that is not entirely true (they only offer up to a size 48 band), they have an extensive assortment to choose from. Their 60-day guarantee where you can wash/wear the bra and send it back is amazing, as well as having free exchanges and returns.
They aim to make women feel like they are not wearing a bra at all, implementing small details such as tagless labels, straps that won’t slip, and ultra-soft fabrics. Their bras are made to last with lightweight memory foam cups that reform after each wash, no poke wires, and subtle gold alloy accents. They also offer half cup sizes and have structured fit by measurements of every day women.
Size range offered: 28 to 48 band sizes, A to I cups
Underwear for all. That’s TomBoyX’s motto. They aim to offer eco-friendly comfortable underwear that fits your body and how you see yourself. They’ve fit-tested their underwear on hundreds of bodies up to size 4X! So if you’re looking for soft sports bras and bralettes in fun prints and colors, TomBoyX has you covered. They even have a unicorn print!
Size range offered: XS to 4X
#4: Curvy Kate
Curvy Kate wants to help women who wear cup sizes D and above be comfortable in their bras. They not only have a mass assortment to choose from but they also educate their customers on bra-related topics via their blog.
They celebrate their customers on social media with reposts and truly listen to them when it comes to what they’d like to see in a bra. They also offer lingerie and swimwear in cups D to K. We also love how their imagery includes different sized bodies and busts.
Size range offered: 28 to 44 band sizes, D to K cups
Knix calls itself an “intimate apparel brand on a mission to inspire all women to live unapologetically free“. Their mission is to ensure that their customers are comfortable and confident and they aim to create intimates that you’ll fall in love in.
Aside from their magical bras, this Canadian company also offers leakproof underwear and bodysuits. Their wireless bras have been called the most comfortable in the world, made with an innovative wire-free design that molds to and supports each woman’s unique shape. And they’re moisture-wicking! They only offer up to a size 42 band so we’re hoping they will expand on that in the near future.
Size range offered: 32 to 42 band sizes, A to G cups
#6: Trusst Lingerie
Launched via Kickstarter in 2015, Trusst Brands has become a company that not only offers an innovative alternative to underwire but also caters to the D+ cup woman.
Their mission was to offer comfortable but supportive bras to women that last a long time and they are a true success story with using 3D-printing for their bra design and obtaining a patent for their Breast Advanced Support Technology (BAST™), based on the engineering principles of a bridge truss. They now use that technology to create bras that use the core of your body to lift your breast weight from underneath the bust, reducing strain on the shoulders and back. Their bras also have a moisture-wicking, antimicrobial jersey lining and molded cups.
Size range offered: 34 to 46 band sizes, E to G cups
“No Bust Too Big or Small, We Fit ‘Em All!” Located in Atlanta, GA, this custom fit lingerie and bra boutique business has a brick and mortar store as well as an online business, offering women bras from their in-house brand and many other brands such as Elomi, Panache, Parfait and more. They’re devoted to ensuring that you get fitted the right way and walk out of their store wearing a bra that fits well and that you love. They will fit ALL sizes and will even create a custom bra for you, if needed.
Size range offered: All
Who are some of your favorite bra companies? Follow us on social media @plusmodelmag and let us know!