Lane Bryant is back with its next influencer collaboration, just in time for Spring.
This time, the mega plus size fashion retailer is partnering with Rochelle Johnson, founder of Beauticurve on a 10-piece capsule collection, launching on Wednesday, March 20 in select stores and online.
The brand’s second co-designed influencer collaboration features a variety of gorgeous spring dresses and jumpsuits that capture Rochelle’s feminine and playful style that her fans adore.
We’re seeing styles that are perfect for the office, lunches with your friends, to travel in, and even date night with Bae. This yellow dress had us at HELLO…
You’ll feel bold and empowered this spring with the gorgeous color palette of vibrant prints and hues that are stylish and modern.
Rochelle expressed her joy at collaborating with Lane Bryant:
“I have always loved Lane Bryant. And as a former associate, it is a total full circle moment for me to have the honor of co-designing a collection with the Brand. My experience in store opened my eyes to what plus size women respond to fashion-wise. It was beyond important for me to draw on that experience with the team at Lane Bryant to create dresses that women can feel joyful, spirited and empowered in. I want to inspire her to try new prints and colors, from blush pink to leopard print.”
Susan Rodgers, Chief Marketing Officer of Lane Bryant echoed Rochelle’s sentiments on this new collection:
“There is no denying the beauty and femininity of a great dress. The Beauticurve X Lane Bryant collection delivers endless possibilities for our client. Rochelle has created beautiful dresses that are beyond versatile for a client’s event-packed spring calendar; from weddings to graduations, and all of the can’t miss occasions she attends throughout the season. Fans of Rochelle and our clients are sure to fall in love with this collaboration.”
The Beauticurve X Lane Bryant collection will be celebrated with two exclusive in-store meet and greet events where Rochelle will be there in person.
The collection launch event will take place on Tuesday, March 19 from 6-8PM at the Westfield Culver City Lane Bryant (6000 Sepulveda Blvd; Culver City, CA 90230).
Rochelle will also be in her hometown of Little Rock, AR, to meet with fans and clients at an event on Sunday, March 24 from 1-3PM at the Lane Bryant store at Lakewood Village Shopping Center (2802 Lakewood Village DR.; Little Rock, AR 72116).
Beauticurve X Lane Bryant will be available in sizes 12-28 with a price range of $79.95 – 99.95.
Click here to visit the Lane Bryant website.
Which pieces do you love from the new collection? Follow us on social media @plusmodelmag and let us know.