This Brand’s Latest Campaign Shows How Much The Fashion Industry Has Changed

Fashion is personal and continues to evolve.

The plus size fashion industry has changed, even if it has been slow-coming. And the latest campaign from plus size fashion retailer Roaman’s is proof of that.

Roaman’s is the perfect example of a brand that has evolved over the decades. And it continues to grow. This is an ad from 1961…

Fast forward to 2019. Their latest #IAMRoamans campaign features customers and influencers who are visibly plus in a range of sizes, showing that plus sizes do not stop at a size 18.

If you look good, you feel good and seeing models that reflect a range of sizes being offered inspires women to buy more because they can get a better idea on how that outfit will look on their body. Also, seeing a body that looks like yours can be empowering and confidence-building. 

Roaman’s has made a bold move with their #IAMRoamans campaign and we hope this is a sign of more to come when showing true size diversity in marketing ads and campaigns.

One of the faces of the campaign Essie Golden, blogger/influencer and creator of the brand Golden Confidence, echoed our sentiments:

“Roaman’s is a brand that my mom and I grew up wearing. It wasn’t a go-to brand for me when I was younger since there was a lack of trendy junior-plus options, so I made it work. Now I’m so happy at everything coming full circle and that I can be a part of their evolution to offer more fashion that’s on-trend and accessible to women above a size 24.

It was an honor to be a plus size black woman who wears between a size 18 to 24, front and center in a major fashion campaign. I think many brands are afraid to showcase larger sizes. I hope this campaign shows that women a size 16 and above can market to customers and have them react positively to seeing someone larger. We deserve to see ourselves and I hope more brands follow their lead.”

And we’re sure you noticed that our own Editor-in-Chief Maddy Jones is one of the faces of this campaign, along with blogger/influencer Dani Sauter of Blonde in the District, plus size model Christina Mendez and Roaman’s customers Stacy and Brenda.

Here’s some additional images from this empowering campaign:

Click here to see more of the #IAMRoamans campaign.

What do you think of the #IAMRoamans campaign? Follow us on social media @plusmodelmag and let us know!