Fashion is personal and continues to evolve.

The plus size fashion industry has changed, even if it has been slow-coming. And the latest campaign from plus size fashion retailer Roaman’s is proof of that.

Roaman’s is the perfect example of a brand that has evolved over the decades. And it continues to grow. This is an ad from 1961…

Fast forward to 2019. Their latest #IAMRoamans campaign features customers and influencers who are visibly plus in a range of sizes, showing that plus sizes do not stop at a size 18.

If you look good, you feel good and seeing models that reflect a range of sizes being offered inspires women to buy more because they can get a better idea on how that outfit will look on their body. Also, seeing a body that looks like yours can be empowering and confidence-building. 

Roaman’s has made a bold move with their #IAMRoamans campaign and we hope this is a sign of more to come when showing true size diversity in marketing ads and campaigns.

One of the faces of the campaign Essie Golden, blogger/influencer and creator of the brand Golden Confidence, echoed our sentiments:

“Roaman’s is a brand that my mom and I grew up wearing. It wasn’t a go-to brand for me when I was younger since there was a lack of trendy junior-plus options, so I made it work. Now I’m so happy at everything coming full circle and that I can be a part of their evolution to offer more fashion that’s on-trend and accessible to women above a size 24.

It was an honor to be a plus size black woman who wears between a size 18 to 24, front and center in a major fashion campaign. I think many brands are afraid to showcase larger sizes. I hope this campaign shows that women a size 16 and above can market to customers and have them react positively to seeing someone larger. We deserve to see ourselves and I hope more brands follow their lead.”

And we’re sure you noticed that our own Editor-in-Chief Maddy Jones is one of the faces of this campaign, along with blogger/influencer Dani Sauter of Blonde in the District, plus size model Christina Mendez and Roaman’s customers Stacy and Brenda.

Here’s some additional images from this empowering campaign:

Click here to see more of the #IAMRoamans campaign.

What do you think of the #IAMRoamans campaign? Follow us on social media @plusmodelmag and let us know!