The plus supermodel shared that she will be launching her own clothing line with QVC called All Worthy.
What makes this clothing line a standout is that it will be available in sizes 0 to 36, XXS to 5X. During a time where many brands are calling themselves size inclusive but stopping at a size 3X and 24, this is definitely a game changer.
Also, the fact that McGrady is launching this line with QVC, while other online shopping channels only offer up to size 3X, makes this a major move for plus size fashion, in terms of more fashion for larger sizes AND accessibility.
QVC sets itself apart from the others by not only offering above a size 3X but proudly promoting it on their site. They offer up to size 5X in brands such as Denim & Co and Susan Graver, while keeping prices consistent across all sizes.
The new line will be available for purchase online starting April 22 on QVC’s website.
We previously wrote about the importance of thinner allies in the plus size industry because they can access spaces that larger bodies can’t, making powerful moves for all of us. You can read that piece here.
This new partnership is proof of that importance as McGrady has always been an advocate for size diversity and the name of her collection speaks to her belief that we are all worthy of fashion.
Change continues to be underway in the plus size industry and we’re so here for it.
You can sign up for emails here to be notified when the All Worthy line drops. Stay tuned to the blog for more details as the launch date grows closer.
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