Nike’s latest global yoga campaign features Paris Alexandra, an amazing plus-size powerhouse who’s breaking stereotypes and bringing body positivity to the forefront.
If you don’t know who Paris Alexandra is, you will soon enough. This young plus-size woman of color is on the rise, having made her mark as not just a singer, poet and yoga instructor but now as a major campaign star.
She’s one of the athletes tapped by Nike to be front and center in their latest global yoga campaign, introducing their latest performance fabric innovation: Nike Infinalon. The fabric is the core part of the new collection where the wearer can move without restriction — designed to offer “infinite comfort on a yogi’s mat and beyond”.
The co-owner of Brooklyn-based body positive yoga studio BK Yoga Club, Paris is proof that you can do anything you set your mind to, if you believe in yourself and the amazing things you can do.
BK Yoga Club is a holistic wellness center that promotes body positivity through movement for all practitioners, artists, and creatives that practice yoga, meditate, and perform in the space.
This mission of inclusivity in movement is an important one that further pushes the message that representation matters. Paris Alexandra’s work in this space has been vital to empowering all bodies to simply move without judgment and fear.
Being a visibly plus-size woman of color in a major campaign for a company, such as Nike, is a testament to her work. Paris Alexandra told us:
“I am excited to be chosen for the NIKE campaign! As a plus-size athlete with a background in dance, running, cycling, and yoga, I’ve always dreamed of seeing plus-size bodies represented in fitness and wellness. When I co-founded BK Yoga Club, I knew there was a desire to have more bodies represented and for people to see themselves reflected! This is an absolute dream come true. I want to continue to inspire Black and Brown women of all sizes to move their bodies and take up space.”
Nike shares her sentiments on more representation, stating:
“Because everyone’s body is a yoga body, Nike’s latest yoga collection is designed to be inclusive, serving all genders and body types, from extra small to plus sizes.”
While Nike’s plus sizes stop at a size 3X (24W-26W), which is not truly representing ALL bodies, their intent should be commended as it shows their willingness to make their clothing more accessible to a variety of sizes.
Kudos to Nike for featuring Paris in this global campaign and showcasing the fact that athletes do come in different shapes and sizes so they need quality activewear too. Paris said:
“Since I’m an athlete, movement has always been a part of my lifestyle to either support my work or be with myself. Yoga gives me the space to breathe and stay connected to the present moment. Every body is a yoga body and most importantly, it allows us the opportunity to show up as we are everyday with no judgment. I am excited to inspire movement and to tell plus size women to celebrate their bodies through movement. It all starts with one breath at a time.”
You can learn more about Nike Infinalon and the new yoga collection here.
You can shop the new Nike yoga collection in plus sizes here.
Learn more about BK Yoga Studio here.
Paris Alexandra and co-founder Alicia Ferguson are currently offering virtual yoga classes for only $12 during this time of social distancing, as well as weekly community prayer and support group chats. So if you’re not NYC-based, you can still check out a class from the comfort of your own home. Schedule can be found here.
You can follow Paris Alexandra on Instagram here.
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