No Retouching for This Lingerie Brand!

No Retouching for This Lingerie Brand!

Finally, No Retouching!

This Lingerie Brand Will No Longer Retouch Imagery and Commits To Size Inclusivity…

 Boux Avenue Unretouched Lingerie Photo

Boux Avenue has launched its first unretouched lingerie campaign, continuing to celebrate its ‘ Your Shape, Your Style’ campaign and encouraging women to embrace their own unique style and shape.

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Boux Avenue Lingerie

The lingerie industry has long been under scrutiny for its retouching practices and unrealistic body portrayals. The plus-size industry has made big changes and we are very excited to see a brand taking steps to market to a wider audience by celebrating natural beauty.

The colorful collection is available in sizes 30-44, B-G cup.

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