Ageless Style
Humble Beginnings… The Story of everyday JONES by Madeline Jones
everyday JONES by Madeline Jones…
PLUS is excited to introduce everyday JONES by Madeline Jones, Fashion That Fits Your Lifestyle, which premiers this month on HSN! How did this new line come to be? Read on…
The Beginning… Leaving Puerto Rico.
I can still remember the day my mom said to me, we may not have much but you can BE anything in this world if you work hard. I must have been around 9 years old and I’m pretty sure it was around the time I had started school for the very first time in the United States. I was fortunate enough to live in a bilingual household so I understood some English but speaking it was entirely another story.
Leaving Puerto Rico and starting a new life in the United States seemed like a world of opportunities for us and through many ups and downs, we managed to find our way through growing up in New York.
Where Are the “Cool” Clothes?
I grew up in a very conservative household so as you can imagine cutting my hair, teasing it like my favorite celebrities, and wanting to wear “cool” clothes was always an issue. Even more so because I was taller and bigger than most young ladies my age. I was already 5’6″ in junior high school and wore what we call “plus-size” clothing except the options were not there for me.
We did not have many brands dedicated to plus sizes, we had one or two and they were for “older” women. I did the best I could adapting to styles where I could take men’s clothing and cut it up or dye it to make it look like the current trend.
Fashion Should Always Be Fun…
By the time I was working a full-time job, the clothing industry had evolved and there were options in my size and a new world opened up for me. Fashion for me has always been about expressing myself and creating looks that best represent the person I am ON THAT DAY. Yes, I know it sounds confusing but some days I’m wearing a messy bun and joggers and the next day I’m wearing a tiered tunic and jeans to run errands. That’s the beauty of fashion… it’s fun and you should wear what you love.
The Plus Size Industry…
For 16 years I’ve been living in service to the Plus Size Industry. I’ve consulted for brands and have been at the table when decisions that concern millions of consumers are being made. I built an amazing career with the help of many people, from models, and stylists who believed in my vision to my partners who have allowed me the grace to figure out where in the fashion world I belong.
The Turning Point…
One day I was at a fashion event and I went to the press junket and dropped my business card in a little glass bowl. The prize was a look from the designer, I figured why not?
The following week I got a call from the designer and she invited me over. I took a train ride up to her luxurious apartment wearing my favorite white jeans and within the first 15 minutes after meeting Marla I was half naked trying on HER white flatter pants.
Marla Wynne is a very successful designer who lives in a world I had only dreamed of. Being able to share your fashion aesthetic on such a big platform like HSN was something that I did not even allow myself to wish for because it seemed so far off my reach. Yet, here I was with Marla Wynne chatting about fashion and trying on her clothes.
A New Chapter…
Over the years we have worked on various collaborations with Marla such as the cover model search for PLUS Model Magazine and my appearance on HSN as her special guest model. Little did I know one day I would be back in a different capacity. Behind the scenes, we’ve had the conversations that people are sometimes scared to have about shopping as plus-size consumers and what we really want to wear. She listened, she asked questions and seven years later Marla presented me with the most amazing news in my career. HSN was welcoming “everyday JONES by Madeline Jones” to the network.
The details about this journey read like a soap opera, full of ups and downs and hardships but the truth is that when something is for you, the opportunity will come to you and YOU have to be ready to take it, hold on to it and work hard to keep it.
Here is a sneak peek of a few of the looks!
Why “everyday JONES by Madeline Jones”?
I see myself as an everyday person! I juggle so many things in one day and continue to hold on to my passions and career. Like many who are reading this, I’ve been presented with challenges I was not prepared for and many have changed my view of the world and our place in it. Most importantly the collection is a dedication to my daughter who is on the Autism Spectrum.
She’s a kind and smart young lady who works very hard to navigate the ups and downs of her learning disability.
Being her mom changed me in so many ways and in turn, opened up so many doors for me to use my platform to encourage families who are going through the same things I’ve been through.
everyday JONES is a brand that fits your lifestyle, whatever your day, week or month may look like.
everyday Jones by Madeline Jones officially launches on HSN, on August 11 @ 11 am EST. Check out the programming guide for more information.
xoxo
Maddy
Unveiling Chic Delights: My Latest Fashion Finds at Ashley Stewart
Hola, fashionistas! I recently went on a fabulous shopping spree at Ashley Stewart, and let me tell you, I hit the jackpot! From trendy ensembles to timeless classics, my haul is bursting with style, and I can’t wait to spill the deets. So, grab a cup of your favorite brew and join me on this virtual fashion runway.
1. Sassy and Classy: The Power of a Little Black Dress
First up, let’s talk about the little black dress I snagged. It’s not just a garment; it’s an attitude. Versatile and oh-so-chic. Whether it’s a date night or a night out with the squad, this dress has become my go-to choice for instant glam.
2. Jumping in Style: The Perfect Jumpsuit
Jumpsuit shopping can be a struggle, but Ashley Stewart made it a breeze. I found so many jumpsuits in various fabrications and styles. Comfortable enough for a Netflix marathon and stylish enough for a weekend adventure, these jumpsuits are a game-changer.
Trust me; you need one, two, or three of these in your life.
3. Flaunt Your Curves: Tunic Style
Who says curvy girls can’t rock bold silhouettes? Not Ashley Stewart! I stumbled upon a stunning tunic with a waist embellishment that scream confidence. It’s a statement piece that turns heads and starts conversations. Pair it with jeans or a skirt, and you’re ready to conquer the world, one fashionable step at a time.
4. Outside The Fashion Box: Wearable Luxury
Let’s not forget about shopping on a budget! Perfect for the holidays and any event, this gorgeous asymmetrical faux leather dress is both stylish and budget-friendly. I added an Ashley Stewart belt and bag and fun accessories to complete my look.
Tips for a Seamless Ashley Stewart Shopping Experience:
Now, let’s dive into some tips to make your Ashley Stewart shopping spree even more delightful:
1. Sign Up for Exclusive Offers: Don’t miss out on the latest deals! Sign up for Ashley Stewart’s newsletter to receive exclusive offers, discounts, and early access to sales.
2. Size Matters: Check the Size Guide: To ensure a perfect fit, always refer to the size guide provided on the website. It takes the guesswork out of online shopping and guarantees that your new pieces will fit like a dream.
3. Mix and Match for Versatility: One of the perks of shopping at Ashley Stewart is the mix-and-match potential of their pieces. Experiment with different combinations to create multiple looks from a few key items.
There you have it – my fashion finds and top tips for a stellar Ashley Stewart shopping experience. Now, it’s your turn to explore and curate your own stylish collection. Happy shopping!
Visit your local store or shop www.AshleyStewart.com
In a world where the fashion industry has often adhered to rigid ideals of beauty, Cynthia Vincent stands as a trailblazer, challenging conventions and fostering a sense of belonging for individuals of all shapes and sizes.
Cynthia Vincent designs celebrate the beauty of diversity and cater to a wide range of body types, breaking free from the restrictive norms that have for so long defined the runway.
Get to know BAACAL Designer and Founder Cynthia Vincent…
Can you tell us about the ethos and inspiration behind your fashion brand? What drove you to create it, and what values does it represent?”
“Style Uncompromised” is the entire ethos of BAACAL distilled down to its core. Style, quality, thoughtful and sustainable.
Style is something you have or evolve as you better understand yourself. Clothing is one if the most powerful tools to express who you are and how you present yourself to the world.
Quality, Style and Sustainability are interconnected for me.
Beautifully made clothes can last a lifetime, if the design and style last past a trend cycle.
In a competitive market, what sets your brand apart from others in the plus-size fashion industry? How do you differentiate yourself, both in terms of style and messaging?”
BAACAL is really the first designer-led brand for Plus, Extended, and Curvy sizes.
As a CFDA Designer, I want to give more women the ability to wear clothes that fit and flatter. I don’t really know of another brand that is offering beautifully made, expertly fit clothes past a size 8 that are stylish enough to last for years not just a trend cycle. Especially not from a brand that is also concerned with ethical and sustainable practices.
Could you share some insights into the design philosophy of your brand? How do you ensure that your clothing not only looks great but also caters to the unique needs and preferences of plus-size individuals?”
The philosophy is: Modern wardrobe essentials mixed with the item of the season.
For me, it is important to see what is missing in the market and offer it to her. Items I too am often needing and wanting. When I first launched BAACAL it was December – and I wanted to prove a point so I offered Coats! I did that because I was always looking for a new coat in November- December and they were always gone by then. I realized I could not be the only person. My hunch paid off. We sold out. The Double-Breasted Car Coat, and in Spring the Trench coat, have been perennial sellouts for us every year since.
For BAACAL it’s about building an amazing wardrobe that you can pull from and always know you will look and feel good.
That’s the essentials like the Car Coat, our Tie Neck Dress or the Perfect White Shirt. It’s also items of the season that hit the trends while still being timeless. Like our iconic Joni Dress – which started as the Item of the Season, but now we do a few new cotton prints each year and our customers collect them. She does this because she knows whenever she reaches for it, she will feel fantastic.
Fashion is often about self-expression. How does your brand empower individuals to express themselves through their style, regardless of their size?”
I love fashion and trends and creativity. I think self-expression through clothing is not trivial. It is vital to our well-being.
When I am designing and creating a garment, the most important thing besides looking beautiful is how it feels. Because when you feel and look amazing it is empowering! We have all had those days when you have an amazing outfit on, but something is just not right. Then you are pulled out of the moment – forced to deal with a strap or adjust something. You just don’t feel great because it does not fit right.
As women past a size 10 we have been used to settling on fit, settling on what little choices were out there and being unable to fully express ourselves. There are so many brands and clothes out there – but not for women past a certain size.
Longevity and sustainability are important aspects of the fashion industry today. What are your long-term goals for the brand in terms of sustainability and ethical practices?”
When I decided to start again in this Industry I had to ask myself two very important questions: 1) Does anyone really need any more clothes; and How do we be more mindful of everything we put into this world?
The first question was answered with a resounding YES when I had my a-ha moment. I was not able to find anything to wear for a very important meeting with an Icon of fashion. After spending countless hours and many many try-ons later, I realized I could not find beautiful clothes for myself that were both well-made and stylish.
I knew I had to start a new brand for women who have been ignored in Fashion, we actually need clothes!
But what about the waste?
I had seen firsthand the enormous amount of waste in our industry and even resistance to just recycling
Thank goodness now almost everyone is aware. That said, BAACAL is made with a commitment to be 80% sustainable. We use upcycled materials, stock and deadstock fabric and trims. We source and produce the majority of what we offer locally and use women-owned small businesses that we pay a living wage to. We are committed to reducing waste wherever possible.
Could you elaborate on the size inclusivity of your brand? Who is your target audience, and how do you ensure that your clothing appeals to a diverse range of body types and tastes?”
I take great care to cross-fit on many different body types as I’m developing my designs. I also offer styles that fit in a certain way and use techniques that are size inclusive such as smocking and adjustability.
The BAACAL woman is anyone with a discerning taste who cares about quality. They are usually at a point in their style evolution that they want to build a wardrobe that will last for years to come.
When I decided to launch BAACAL I did my research to back up what I already knew – that larger women were being systematically ignored in designer and contemporary fashion. That the average American woman was a size 16/18. That size 10 and 12 were always the first to sell out in my past brands Vince and Twelfth Street by Cynthia Vincent. Despite these fact, stores would not buy them. So, I took the majority size and went equally up and down the scale, creating our current 1-5 sizing.
Inclusivity and diversity have become central themes in fashion. How does your brand actively promote these values, both in your designs and in your marketing strategies?”
Inclusivity has been a part of my design ethos my entire career.
As a Latina woman, most people assume I am not. I have seen firsthand how most “other groups” have been ignored for far too long. It was important to me from day one to show diverse images of women that you do not normally see in fashion. That includes age, size and race.
Collaborations and partnerships can be powerful in the fashion industry. Have you collaborated with influencers or other brands to promote body positivity and inclusivity? If so, could you share some examples?”
We are always looking for new people and brands to collaborate with. Collaboration is the modern approach. One of the most amazing things that’s evolved in the last decade is the democratization of fashion- I love seeing how influencers we dress create their looks from our clothing. We try to fill as many requests as we can because BAACAL seems to be a favorite for fashion week content!
Body positivity is a key message in the plus-size fashion community. How does your brand contribute to this movement, and what initiatives have you undertaken to support and uplift plus-size individuals?”
While we participate in many local events here for our plus-size community, I think one thing that I really can do is help women learn to express themselves through clothing. There is starting to be a fantastic shift in the dialogue, and the resource of our communal voice is so powerful. I love seeing women of all ages being proud of their beautiful selves and remember that not so long ago those voices barely existed. Still, I hear so often “I can’t wear that” or “That’s not for me”- coming from a buried experience, and a place of shame or insecurity. I want to scrub that from our language. The reason many people feel they “can’t” is because they’ve been told that by the lack of options at stores; or by trying designs that aren’t properly constructed for our beautiful shapes. I speak through my design and want to embrace and empower our community in the best ways possible.
Could you describe a memorable success story or transformation that one of your customers experienced through your brand? How does this reflect the impact of your clothing and message?”
I am very fortunate to have customers who share how much they love the brand with me once they discover it. One that really touched me was a woman who had not purchased a single item of clothing for herself in 18 years! Because she had given up on fashion! She purchased our Joni dress to wear to her son’s wedding with the hopes of having something appropriate.
She shared with me how my dress helped her look and feel amazing at the event and how beautiful she felt. Not only did she get compliments all night (she was the mother of the Groom after all) but when 3 total strangers complimented her on her dress. She thanked me for making a dress that could make her feel truly beautiful for the first time in decades.
Looking ahead, what exciting developments or collections can your customers look forward to from your brand in the near future?”
I am most excited by two things right now: More upcycled pieces, and bringing my collection to women in person. I am working on a project that will allow people to feel, try on and fall in love with the clothes! **?Three things?? Live selling is something I’ve just started to play with- it’s almost like a new version of the boutique experience of the “old days”. Communicating with the customer to explain multiple ways to wear garments, helping her experiment with fashion and engaging in a direct dialogue about how we can use clothing to reflect the way we want to be seen in the world.
Follow and Shop BAACAL
Facebook @baacalclothing
Instagram. @baacalofficial
Click Here to Shop
As a special needs family celebrating Hispanic Heritage Month is very important to me.
We talk about our culture and traditions and we celebrate all those who have made contributions to the world we live in today and how we will leave our very own footprints for the generations to come.
As we enter a new season I’m excited to be able to share my love for fashion and Hispanic pride with my daughter alongside my friends at Lane Bryant.
A brand that continues to celebrate diversity and inclusion and allows us to be seen regardless of where we come from our size or ability.
Celebrate your individual style with fall’s most beautiful fashion options at Lane Bryant.
Happy Hispanic Heritage Month from our family to yours.
Follow Madeline:
Instagram & TikTok @plusjones
Facebook @MadelineFJones
Photos by LucasPictures
Madeline Jones is a content creator and was personally compensated in agreement with this campaign. All opinions are her own.
Fabulous and Fall-Ready: Plus Size Fashion in the Workplace…
It’s time to update your work wardrobe to embrace the beauty of fall. Plus-size fashion has come a long way in recent years, with an increasing focus on inclusivity and style. In this post, we’ll explore fabulous and fall-ready workwear options, while also shedding light on some essential plus-size fashion statistics to highlight the industry’s growth and importance.
Plus Size Fashion Statistics:
Before diving into the world of plus-size fall fashion, let’s take a moment to acknowledge the impressive strides this industry has made:
- Market Growth: Plus-size fashion is a thriving market, with a global market value expected to reach $157.4 billion by 2026, according to Grand View Research.
- Inclusivity: More brands are embracing inclusivity, with a 68% increase in the number of new brands offering plus-size options in 2020, as reported by Edited.
- Consumer Demand: A survey by NPD Group found that 67% of women in the U.S. wear a size 14 or larger, indicating a substantial demand for plus-size clothing.
Now, let’s explore how you can create a fabulous and fall-ready workwear wardrobe that not only fits comfortably but also makes you feel confident and chic.
Fall-Ready Plus-Size Workwear Essentials
- Statement Blazers: A well-fitted blazer is a must-have in any work wardrobe. Opt for fall-appropriate colors like deep burgundy, forest green, or classic black. Blazers add sophistication to your outfit and can be paired with dresses, skirts, or trousers.
- High-Waisted Trousers: High-waisted trousers are incredibly popular among plus-size influencers. Look for warm, autumnal shades like camel, rust, or olive green. These pants can be styled with blouses, sweaters, or tucked-in tops for a polished look.
- Wrap Dresses: Wrap dresses are universally flattering and perfect for transitioning between seasons. Choose wrap dresses in rich, fall hues and pair them with tights and ankle boots for added warmth and style.
- Chunky Sweaters: Fall is synonymous with cozy sweaters. Invest in chunky knit sweaters in colors that complement your skin tone. These can be paired with skirts or pants for a comfortable yet stylish office look.
- Ankle Boots: A good pair of ankle boots can elevate any outfit. Choose versatile neutral shades or go for something bold like animal prints to add a pop of personality to your work attire.
- Accessories: Don’t forget to accessorize! A statement necklace, a stylish belt, or a patterned scarf can instantly transform your outfit and make it suitable for the office.
Fall is a wonderful season to showcase your style at the workplace, and plus-size fashion has never been more vibrant and inclusive. Embrace the season by adding statement blazers, high-waisted trousers, wrap dresses, and cozy sweaters to your work wardrobe. With the growth of the plus-size fashion industry, there are plenty of fabulous options available for every body type. Remember, confidence is the key to looking and feeling fabulous, no matter what size you wear.
#wearwhatyoulove
Light Ponte Double Breasted Relaxed Blazer
Avail in two colors
Sizes 10 – 30
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Pleated Trouser Pant
Sizes 12 – 28
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Blouson-Sleeve Shawl-Collar Wrap Dress
Sizes 14 – 28
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Puff Sleeve Chunky Sweater
Size 14 – 28
[SHOP]
Betsey Johnson CADY RHINESTONES
Size 5 – 12
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Layered Gold Tone Chain Belt
Size 1X – 4X
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YES! Plus Size Barbie Looks We Love!
It looks like we will be wearing “Barbie” pink and similar styles for a long time to come and we are loving the new plus size barbie options we can wear now and pair up with what’s already in our closet for months to come.
Check out PLUS Model Magazine’s social media @plusmodelmag for more options!
Only Curve puff sleeve wrap midi dress in bright pink
Size 12 – 22
[SHOP]
ASOS LUXE Curve embroidered organza top with ring detail in pink – part of a set
Size 12 – 26
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ASOS LUXE Curve gem encrusted mini dress with pearl embellishment & scalloped hem in pink
Size 12 – 26
[SHOP]
Boudoir Strappy Bodysuit
Size 10 – 30
[SHOP]
Babydoll Rayon Slub Surplice Lace Trim Cami
Size 10 – 30
[SHOP]
Midi Mesh Shirred Bodycon Dress
Size 10 – 30
[SHOP]
Flowy Chiffon Halter Top
Size 0X – 3X
[SHOP]
Sheer Lace Bodysuit
Size 10 – 28
[SHOP]
LIVI High-Rise Wicking Bike Short
Size 10 – 40
[SHOP]
BRIGHT PINK LONG SLEEVE SWIM TOP
Size 12 – 26
[SHOP]
Plus Size Barbie Looks…
Seems like we are living in a Barbie world and plus-size consumers do not want to be left out.
We have 12 fabulous Barbie-inspired fashion items you must check out… even a plus size Barbie Bride look YOU WILL LOVE!
* More Barbie-inspired items on our Facebook Page and Instagram Stories
Nobody’s Child Plus Luna jacquard spot midi dress
4 interest-free payments of $24.00
Size 16 – 20
GOING FAST!
[SHOP]
Curve glitter beach cover up with ring detail
4 interest-free payments of $10.75
Size 12 – 26
[SHOP]
Cupped mini dress with blouson sleeve
4 interest-free payments of $21.50
Size 12 – 26
[SHOP]
3.5 Inch Pull-On Studio Refined Crepe High-Rise Asymmetrical Skort
On Sale! $32.43
Size 1X – 6X
[SHOP]
Lace Embroidered Mesh Babydoll Set
Only $19.99
Size 1X – 3X
[SHOP]
Strapless Embellished Tulle Dress
4 payments of $17.38
Size 18 – 36
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Fitted Cami Bodysuit
ON CLEARANCE
Size 14 – 26
[SHOP]
Microfiber Jumpsuit
30% Off
Size 10 – 28
[SHOP]
LIVI V-Neck Ruched-Front Top
ON SALE!
Size 10 – 40
[SHOP]
LIVI Crossbody Bag
30% Off
[SHOP]
Eyelet Off The Shoulder Dress
ON SALE!
Size 14 – 28
[SHOP]
Bridal by ELOQUII Mixed Tulle Gown
Payment Options Avail
Size 14 – 20
[SHOP]
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