Target is taking a step in the right direction with their new in-store ad campaign within their plus size department, which features plus size model Denise Bidot.
The retailer has had a few missteps in the past when it came to promoting their plus size clothing, from using a pregnant model to market clothing online to even shrinking their plus size section in stores, leading customers to think that they were phasing out plus sizes from their stores.
Target did issue an official statement that they were not phasing out plus size clothing from their stores but instead were working on building up the section to make it better and more appealing to customers.
If this is evidence of that move, we are very pleased and look forward to what the retailer has up its sleeves going forward. Maybe using plus size models online to market clothing? Expanding the section more to offer more fashion forward styles? We shall see.