Evans Aims To Show Diversity of Plus Size Women Via Their #IamMe Campaign

There are no rules. There are no limits. #IamMe


“Stay true to yourself. Be the best you can be. Don’t back down. Allow yourself to be inspired, then get out there and do it for yourself. There are no rules, there are no limits. Rock that red lip. Wear that dress. Be beautiful, be powerful, don’t apologize. Go for your dreams – and look damn good while you do it.”

British plus size fashion retailer Evans caught major flack with its #StyleHasNoSize campaign last fall from plus size women citing not enough size diversity within the campaign, urging the retailer to make a better effort when promoting body acceptance messages.

Read moreEvans’ New #StyleHasNoSize Campaign Sparks Conversations About Body Diversity

It seems the retailer was listening, with the launch of its latest body diversity campaign titled #IamMe. The new campaign features eight curvy women from all different walks of life, expressing how they identify with the #Iam… message. From #IamConfident to #IamInspiring, these women set out to push the message that we are all worthy and beautiful no matter what our size. It’s about individuality and how fashion has reinforced that for them. It’s not just about the clothes but how fashion makes them feel as an individual.

We spy some familiar faces in the campaign such as plus size blogger Callie Thorpe and plus size model Hayley Hasselhoff.

Evans is not just stopping there. They are inviting women on social media to join in the #IamMe campaign by posting an image on Instagram that shows who YOU are. You must use the hashtags #IamMe and #IamEvans to be entered into a weekly giveaway for a £150 Evans gift card.  Giveaway ends at 11:59pm (BST) on May 17, 2016. Contest rules can be found here.

iamme contest evans

Click here to check out more of the #IamMe campaign on Evans’ website.

What do you think of the latest campaign from Evans? Please leave us a comment below and let us know.