The mega sportswear retailer giant teased us last July with their social media campaign featuring plus size women wearing their sports bra, along with bra fit tips. While it was a great move, at the time, Nike did not offer plus sizes so they received some flack over that. We personally saw it as a move from Nike to test the waters and see how much a plus size line was wanted by their consumer.
Nike is still shying away from making it a big deal and calling out the addition of plus sizes and we have to admit, we’re liking it because it doesn’t seem as if they are afraid to say they are selling plus sizes. It comes off more as this is the norm; women come in all shapes and sizes.
The retailer told Refinery29:
“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Helen Boucher, Vice President of Women’s Training Apparel added:
“When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different.”
The line is available in sizes 1X – 3X and offers an array of apparel selections from athleisure to high-impact sportswear in basic colors like black to fun prints that are bold and colorful. Prices range from $24.97 – $120.