Some major news this week has the internet basically losing their fashion minds.
The mega sportswear retailer giant teased us last July with their social media campaign featuring plus size women wearing their sports bra, along with bra fit tips. While it was a great move, at the time, Nike did not offer plus sizes so they received some flack over that. We personally saw it as a move from Nike to test the waters and see how much a plus size line was wanted by their consumer.
Creating a line takes some time so it appears that this was Nike’s plan from the beginning and it’s genius. They built this momentum that has rewarded consumers with what they were asking for.
Nike didn’t just stop there. They also recruited a few plus size influencers (bloggers Danielle Vanier and Grace Victory) and used some familiar plus model faces such as Paloma Elsesser (who was in their sports bra campaign), Anita Marshall (who graced our September 2014 cover) and Naomi Shimada (seen below) to be the faces of the new campaign promoting the line.
Nike is still shying away from making it a big deal and calling out the addition of plus sizes and we have to admit, we’re liking it because it doesn’t seem as if they are afraid to say they are selling plus sizes. It comes off more as this is the norm; women come in all shapes and sizes.
The retailer told Refinery29:
“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Helen Boucher, Vice President of Women’s Training Apparel added:
“When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different.”
The line is available in sizes 1X – 3X and offers an array of apparel selections from athleisure to high-impact sportswear in basic colors like black to fun prints that are bold and colorful. Prices range from $24.97 – $120.
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Ladies, @nikewomen now have a plus size range! I'm beyond proud to have been chosen to collaborate with such a huge brand. Major props to @nike for working with plus size influencers • http://liketk.it/2qzoY @liketoknow.it #liketkit Outfit details & more pics over on www.Daniellevanier.co.uk – 📷 by @jkgphotography #NikeWoman #nike #plussize #workout #fblogger
Want to see more? Click here to shop the new plus size line at Nike.
Images of Danielle Vanier and Grace Victory: JKG Photography
All other images: Nike