“… the redo is intended to update the offering and make it more stylish. The revamped collection for spring draws inspiration from the Nineties in the way of chokers, boots and rose-colored sunglasses along with studded and patch detailing on motorcycle jackets and tops.”
Forever 21 vice president of merchandising Linda Chang told WWD:
“We launched Forever 21 Plus in 2009 as we felt that there was a big gap in the market for trend-driven, plus fashion at a great value. Our instincts were right and now ‘plus’ is a key category for us. We’re relaunching Forever 21 Plus in response to a growing customer demand for more styles and fashion.”
The collection expansion will include more apparel, accessories and lingerie as well as more of a swim collection (as we have seen recently).
The relaunch will be supported by a lookbook that Chang told WWD will “act as a styling guide for our customers, which illustrates the new, energetic and bold look of the collection.” The retailer also plans to incorporate customers and influencers more often on their Forever 21 Plus Instagram page.
We’re eager to see the relaunch and what this will mean for the Forever 21 Plus brand overall.
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