It’s been a busy week for Lane Bryant.

The plus size fashion retailer not only unveiled its new super stretch skinny jean but it also launched its new petites collection. We’re happy to see the retailer making a conscious effort to listen to their customers and offer them access to fashion they want and love.

Their new super stretch skinny jean is all about creating a jean that is curve-friendly. According to Lane Bryant, their “Super Stretch Skinny incorporates Super Stretch denim that smooths, sculpts and hugs every curve, along with perfect pocket placement.” The brand promises nice stretch and recovery so that those jeans snap back after multiple wears.

There’s 12 styles to choose from and they’re all offered in sizes 12 to 28. Prices range from $69.95 to $89.95.

The new super stretch skinny jean is supported with a body positive campaign that is both empowering and inspiring. The campaign is fronted by powerhouses in the plus size industry, who have all made their impact by using their professional platforms to become body positive advocates.

Models Denise Bidot, Philomena Kwao, Hunter McGrady, Bree Kish are joined by fashion influencer Kelly Augustine, who all model the new super stretch skinny jean flawlessly and share what the new skinny means to them. You can see more here.

The retailer also wants to hear what you think of the new Super Stretch Skinny Jean!

Through the month of August, Lane Bryant will be celebrating the launch by inviting customers to show them how they wear their Super Stretch Skinny Jean on Instagram and you may be regrammed on their Instagram page. Just make sure to use the hashtag #thenewskinny with your image.

You can shop the new Super Stretch Skinny Jean collection here.

Stay tuned to the blog this week as we share our favorites from Lane Bryant’s new petites collection!