Avenue wants to help you shop smarter and easier this holiday season.

The plus size fashion retailer announced this week that it is partnering with PredictSpring, a mobile commerce platform, to develop and launch its new mobile app.

With Avenue’s mobile customers becoming a growing segment of the retailer’s e-Commerce business, they wanted to cater more to that customer in offering them an elevated mobile shopping experience via the new app.

The new app also incorporates a private label credit card to simplify purchase and payment as well as the convenience of purchasing online and picking up in store.

Stephen Silbaugh, Chief Marketing Officer of Avenue Stores said in an official statement:

“We are proud of the enhanced mobile experience our new app offers our loyal customer base. By partnering with PredictSpring, we were able to create a completely new shopping channel in a matter of weeks to delight and engage our mobile customers.”

According to the official press release, major features of the app include:

• Omni-Channel Ready – Incorporating omni-channel features within the app, shoppers can conveniently purchase items and ship items to their local Avenue Store.
• Private Label Credit Card – This gives loyal shoppers a familiar and convenient payment option. Existing Avenue Credit Card members qualify for the same online and in-store benefits, and can leverage this card as a preferred payment option via the app.
• Shop Confidence Series Looks via Shoppable Instagram – This fall, Avenue will celebrate a woman’s journey to confidence through a series of collaborations with notably inspirational women who have followed their own powerful journeys to find confidence. They range in size, age, and walks of life. Customers can browse and shop looks worn by these influencers directly from the Instagram feed within the app, providing fashion inspiration and enabling instant “buy” capabilities.

Nitin Mangtani, Founder and CEO of PredictSpring said:

“In a world in which retailers are looking to differentiate themselves and stand out among the crowd, Avenue Stores realized the importance of prioritizing an engaging and frictionless mobile commerce experience consumers have come to expect. We are proud to partner with Avenue Stores to launch its mobile app in record time.”

Avenue is a veteran in the plus size fashion industry, as one of the first plus size fashion retailers to cater to women sizes 14 to 32, so this app is a natural step in the right direction in order to stay relevant and current in this ever-changing shopping environment.

Kudos to them for being passionate about creating a seamless shopping experience for their customers online and in-store.

With the launch of the new app, Avenue is offering $1 standard shipping for any in-app purchase or free ship to store. YES!

So happy shopping! Click here to download the new app onto your mobile device via Google Play or here via the Apple App Store.