For Breast Cancer Awareness Month, the brand created their Stronger In Pink Collection. For each bra sold from the collection, 10% will be donated to the The Get In Touch Foundation, whose mission is to help young women and girls become informed on how to conduct breast self-exams and become comfortable with their bodies.
The brand launched its “Thrivers” campaign to honor the month, which spotlights four young women who have dealt with aggressive forms of breast cancer (shown in the above image).
Proceeds from purchases of its pink lingerie styles will be donated to the Clara Lionel Foundation, which was founded by Rihanna in 2012 to honor her grandparents. The proceeds will help fund research and support for young women battling aggressive forms of breast cancer.
AnaOno – They service those women needing bras after breast reconstruction, breast surgery, mastectomies or any condition requiring a comfortable fit. 10% of every full-priced purchase will be donated to Living Beyond Breast Cancer. [SHOP]
CUUP – Their bras are non-carcinogenic (not known to cause cancer) and feature a patented 360 flex wire that moves with you and lays flat instead of digging into your body. This month, CUUP is donating 20% of the sales from their Demi Bra in blush to the Breast Cancer Research Foundation. Available in sizes 28 to 42 band, A to G cups. [SHOP]