The brand simply wants to show that they offer fashion that fits. And they don’t want you to hide under layers this fall — they want to show that even though those sexy beach days are over, you can still look fabulous in wearable street style.
“This campaign isn’t about a single style. It’s about opening up your wardrobe to a fresh season that brings layer upon layer of possibility. Our girls will be rocking six looks, showing off wearable street style and how curves bring the edge.”
To Simply Be, ‘We Are Curves’ is not just a brand mantra; it’s a message that they want to share with every woman. And that is a message of empowerment and body positivity – it’s all about encouraging women to wear whatever they want to wear, no matter their shape or size.
We’re loving the pairing of streetwear with feminine styles here; from the puffer coats to the velvet pieces and denim. Fall is all about layering and this is a great way to layer and still look on-trend and stand out.
Velvet is the true star in this campaign… that velvet puffer coat… those crushed velvet pants… that gorgeous velvet tiered dress. We thought we’d never see velvet look this good.
Click here to shop the styles in this campaign at Simply Be.
What do you think of the new #WeAreCurves campaign? Follow us on social media @plusmodelmag and let us know which styles you love!