Naomi Watanabe Continues To Prove That Visibly Plus Models Can Slay Beauty Campaigns

The plus size star is back with a second collaboration with Tokyo-based makeup brand Shu Uemura.

Watanabe, who is also known as “the Japanese Beyoncé“, has an impressive resume that includes being an actress, comedian, and fashion designer. The Japanese powerhouse is proof that beauty campaigns can cast models that are not a size 4.

In her second collaboration with Shu Uemura, Watanabe is simply pure slayage as the face of the campaign.

Basically, she is giving off glam goddess vibes and we are here for it.

The only downside to this new collaboration is that it’s only available in Japan. <insert devastated face here>

We’re sure many beauty enthusiasts in the US would be buying this collection in droves, us included.

The Naomi for Shu Uemura collection features four unique shades that Watanabe hand-picked herself. It’s also aptly titled “Now Me“.

The campaign images show Watanabe in full-on glam, pushing against a sheet of transparent plexiglass with products on her body to create imagery where the makeup appears embedded in her body.

Watanabe’s first collaboration with the beauty brand, a collection titled Power of Kiss, launched last summer and sparked conversations about the definition of beauty.

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【本日限定店舗で先行発売】 シュウ ウエムラ x 渡辺 直美 shu uemura x naomi watanabe 限定リップコレクション ―power of kiss― 触れた瞬間次の一歩を踏み出したくなるポジティブなパワーを感じるリップコレクション。 ・magical kiss(魔法にかけられたキス) ・unforgettable kiss(忘れられない最高のキス) ・spice kiss(ピリッとアクセントの大人なキス) ・flying kiss(思わず自分からしちゃったキス) ・yummy kiss(とろけるような甘いキス) <先行発売店舗> 公式オンラインショップ 表参道ヒルズ本店 伊勢丹 新宿店 阪急うめだ本店 西武池袋本店・e.デパート ジェイアール名古屋高島屋 岩田屋 アットコスメショッピング 5 limited edition shades available exclusively: official shu uemura Japan website (shipping only in Japan), Omotesando hills counter, Isetan Shinjuku counter, Hankyu Umeda counter, Seibu Ikebukuro counter / e-depart, JR Nagoya Takashimaya counter, Iwataya counters, @ cosme shopping. #shuリップ #shuuemura #シュウウエムラ#슈에무라 #rougeunlimited

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Watanabe has always pushed the envelope when it comes to challenging the unattainable beauty ideals that society places on women.

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「装苑」3月28日発売 中学の同級生の @tondabayashiran とコラボ致しました💁‍♀️❤️さきちゃん凄い😭🧡🥺 世界観爆発してるーw 全8ページです🙏 2人で語り合ってるページも あります🤪🤪🤪 大人になって2人でこんな芸術爆発系やるなんて中学の時思ってなかったよw ありがとうさきちゃん🌼 とにかくメイクも凄いのよ🤣 今後この眉毛にしようかなってくらい可愛い😆 “Soen” – On sale March 28th Collaborated with my middle school classmate @tondabayashiran 💁‍♀️❤️ Saki is amazing😭🧡🥺 Her outlook on the world is explosive lol It’s a total of 8 pages🙏🏼 There’s also a page where we discuss things together🤪🤪🤪 I never thought in middle school that we’d be doing this art explosion type thing when we grew up! Thank you Saki🌼 The make up is pretty out there too🤣 I kind of want to keep doing these eyebrow – they’re so cute😆

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With an audience of almost 11 million followers on her social media channels, she uses her platform to also disrupt the stereotypes of Japanese women.

She uses not only her acting and comedian talents to dispel those stereotypes but also puts her body on display through modeling in amazing editorial content.

We love that she is front and center in the beauty industry and can’t wait to see what’s next for Watanabe.

What do you think of Naomi Watanabe’s new beauty collaboration with Shu Uemura? What do you think about visibly plus size models in beauty campaigns?

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