Connect with us

Fashion

Plus Size International News: Swedish Retailer H&M Accused Of Using Medium Sized Model In A Plus Size Ad

Published

on

Plus Size International News: Swedish Retailer H&M Accused Of Using Medium Sized Model In A Plus Size Ad

The Local, a major news outlet based in Sweden, reports that Swedish fashion retailer H&M has been accused of using a medium sized model in a plus size ad in their recent catalog.

H&M image - the localSabina Karlsson, who is signed with Ford Models, had her size listed as a 40, which is equivalent to a US size 10. A size 40 is the same as H&M’s size medium. Well, this is not go over well with Swedish customers, who received the catalog in the mail last week. The Local reports that “Multiple models in the plus-size section of the catalog have been called ‘normal’ and even ‘skinny’, starting a debate about what plus size means – and whether H&M manipulates sizing.”

H&M image - sabrina

Model Sabina Karlsson in an H&M image

This is no surprise to us since the retailer has previously used model Myla Dalbesio in past plus size campaigns. Myla, who was a guest panelist on Huff Post Live last week with our Editor-in-Chief Madeline Jones, stated that she is a size 10 and that she knew that she was modeling clothes that didn’t even come in her size. H&M’s plus size line starts at a size 14 and runs to a size 24.

We have been asking the question “What is Plus Size?” for some time now with our latest issue devoted to this controversial topic and the photo ‘experiment’ we conducted with SWAK Designs, showing readers two images of curvy size 16 model Alex LaRosa and asking readers to choose which image they preferred. That resulted in a debate of whether or not, an image is too curvy for comfort. You can read about that here.

H&M Myla pic

Model Myla Dalbesio – H&M’s Spring/Summer 2011 campaign

Sabina’s size has now been changed on her agent’s website to a size 42-44, which is a US size 14/16. Her Swedish agent Mikas also told another newspaper Expressen:

“[H&M] confirmed that Sabina was photographed in H&M’s size 44 clothing and that she fit perfectly in them, and therefore requested that the sizes on the website be coordinated.”

Emma Igelström, a former professional Swedish swimmer who wrote a book about her battle with bulimia, received one of the catalogs and is one of the customers publicly stating their outrage at H&M using a non-plus model in a plus size campaign. Emma told The Local:

“The model looks like a totally normal girl, even skinny. I’m bigger than she is, and I wear a medium at H&M. H&M needs to take their responsibility for this. They are sponsors to the Swedish Olympics team, but by calling this model plus size, they are strengthening the idea that super skinny is the ideal.”

To H&M’s credit, the retailer has done some great things like using size 12 mannequins in some stores in Sweden and as we reported last May, they used plus model Jennie Runk in their plus size Summer 2013 swimwear campaign.

Advertisement

As we reported, Jennie Runk is on the smaller side of the plus size model range (she’s a size 12) but when you see her side by side with a straight sized model (see below – Jennie on the right), you definitely can see the difference in body size.

HM_outrage_plus-size

While these are great moves on H&M’s part to offer more size diversity in their campaigns, it appears it’s not enough to satisfy their customers. We hope H&M is listening to their customer and will take steps to use larger sized models. As we have said before, there are plenty of beautiful plus models out there above a size 10 and 12 that will showcase H&M’s clothing in a wonderful way, such as Fluvia Lacerda, Allison McGevna and Elly Mayday.

We have to ask again… What is plus size? Is it a size 10, 12? Or should it start at a size 14? And what about using larger sized models, sizes 18, 20 and up? Let’s keep talking about this important topic so that retailers like H&M, Target, Party City and others realize that their current plus modeling practices are not acceptable.

Let’s make 2014 the year of CHANGE in the plus size modeling industry.

Advertisement

Feature

May 16 Edition – Our Favorite Plus Size Style Moments Of The Week

Published

on

Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@tonsablush

@loralyee

@schmoalert

@sabrinastyled

Advertisement

@ikoniknikole

@wagyu_beff

Continue Reading

Feature

May 9 Edition – Our Favorite Plus Size Style Moments Of The Week

Published

on

Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@panamakish

@felicityhayward

@nizzymacc

@danielle_nekole

Advertisement

@whatkaliwears

@tiffythefashionslayer

Continue Reading

Feature

SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

Published

on

SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models

Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.

Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.

Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”

The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:

Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.

Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.

Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.

Advertisement

Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.

Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.

Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”

The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.

Advertisement
Continue Reading

Feature

April 25 Edition – Our Favorite Plus Size Style Moments Of The Week

Published

on

Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@plussizewildflower

@msgigggles

@talitakate

@valeriemaroneyy

Advertisement

@curvy_ambassador

@nativeactress

Continue Reading

Feature

Apr 18 Edition – Our Favorite Plus Size Style Moments Of The Week

Published

on

Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@pridantas93

@shunitawynne

@nostalgic_nayok

@dlovecurve

Advertisement

@ariwearsthings

@thickfitdee

Continue Reading

Feature

April 11 Edition – Our Favorite Plus Size Style Moments Of The Week

Published

on

Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@amandaneumanoficial

@aaliyahrenaa

@iheartcandyboo

@organiccurves_

Advertisement

@annemanyi

@johanamaya81

Continue Reading

Trending