One of the first companies to truly embrace body positivity, PUG will be in NYC to prove to the industry that style is not exclusive to only one body type or size. PUG is all about vintage glamour, great quality and embracing women of all sizes.
They’re planning meet-ups, a shopping trip and most importantly, a flash mob in Midtown Manhattan. Yes, you read right! PUG is inviting all women to come on down to the historic James A. Farley Post Office on West 33rd Street, wearing the brand’s popular Monica Dress from Laura Byrnes California for a flash mob to show that beauty has no size.
Pinup Girl’s Creative Director Micheline Pitt said in an official statement:
“We want to promote body positivity by having the ladies dress in a Monica Dress so they can show that no matter what your size, you can all look fabulous in the same dress. When two women – a size 2 and a size 18 – wear the same dress and both look gorgeous, it sends a message to the fashion industry that beautiful clothing can be made for EVERY BODY.”
According to the official press release:
Women of every size and shape are encouraged to come join the Monica Flash Mob for the chance to win prizes to the company’s website, PinupGirlClothing.com, meet their fellow fans and the two badass babes behind the brand, Laura and Micheline, and to show other women that, as Pinup Girl’s ethos states, Couture for Every Body is attainable and should be embraced throughout the industry.