Fashion
Plus Size Models Now Seen On Old Navy’s Website: Is It a Step In The Right Direction For The Retailer?
Plus Size Models Now Seen On Old Navy’s Website: Is It a Step In The Right Direction For The Retailer?
Old Navy has taken some hits in the last year including being accused of photoshopping thigh gaps in their images of plus size jeans and a petition from one customer who was not happy to be paying higher prices on plus size clothing whereas big and tall men’s sizes were the same price as the regular men’s sizes.
Read more: Petition Calls Out Old Navy For Higher Prices On Plus Size Clothing
Image: Change.org
Plus size female customers have often complained that Old Navy’s fit was inconsistent and their lack of using plus size models wearing their clothing on their website wasn’t exactly helping the situation. Add to that fact that the retailer no longer sells plus sizes in their brick and mortar stores and it became a recipe for disaster. Frankly, customers were pretty pissed off and voiced their discontent at Old Navy making them feel like the retailer didn’t care about them.
Old Navy responded by saying last November that they would communicate better with their customers and listen more when it comes to fit, styles and assortment. That included the company creating a customer panel that would meet four times a year to discuss plus-size fashion and product feedback. This was scheduled to happen in January 2015.
Read more: Old Navy Update – The Retailer Promises Better Communications With Plus Size Customers
There has been no fanfare around it but one thing we did notice was that there are now plus size models on their website, modeling clothing instead of the mannequins they have been using for years. They have used plus size models in campaigns before but have stuck to using mannequins when it came to showing actual products.
From Left to Right: Ivana Fields, Whitney Wells (Image: Old Navy)
The models are Ivana Fields (signed to Ford Models) and Whitney Wells (signed to Wilhelmina). While they are not shown across the board modeling every single item, it seems as if Old Navy is giving this a small run to see the response. Therefore, the mannequins are still there alongside Ivana and Whitney.
Model Ivana Fields (image: Old Navy)
Is this a sign of change for the retailer? Is it a step in the right direction?
Model Whitney Wells (Image; Old Navy)
We hope it is. Maybe, just maybe Old Navy will expand and use more plus size models of different sizes and shapes to truly show the fit of their clothing. While the prices still remain higher than the regular women’s sizes, this small move is one that we hope translates into bigger changes for the retailer, where they treat ALL their customers with respect and appreciation. They’re one of the few major retailers to offer up to a size 30 and 4x in basics, activewear and other key pieces so there is an opportunity here to gain more customers. We hope Old Navy is really listening and taking notes.
What do you think of Old Navy? Please leave us a comment below and let us know.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@theprepguy
@missbetsyellis
@nessasherysse
@muva_fab
@elle.athina
@jeesha_chowdhury
-
Getting Started in Plus Modeling12 years ago
Do You Meet the Criteria for Plus Size Modeling?
-
PLUS Style Guide8 years agoUPDATED: 10 Tall Boots That Fit Wide Calves Above 18 Inches
-
Getting Started in Plus Modeling12 years ago
Plus Model Agencies
-
Feature8 years ago
Meet Plus Model Hannah Whitlock
-
Entertainment8 years ago
“THE RIVERAS” VACATE JENNI RIVERA’S MANSION AND MOVE ON WITH THEIR LIVES
-
Fashion7 years ago
You’ll Want To Take a Closer Look at These Holiday 2016 Fashion Lookbooks
-
Body7 years ago
The Moment that Love Became Respect: My Body Realization
-
Beauty8 years ago
Winter Skin Care Routine
